Question

Please answer the following:

1. Should you develop your own personal value proposition? Explain

2. What is an SBU?

3. What does SWOT stand for and how do companies use a SWOT analysis.

4. Explain the BCG matrix

Answer 1

1)Personal value proposition is the heart of career strategy.It is the foundation of career path and career progression.Personal value proposition reflects your personality,character,and credibility.So personal value proposition should begins with a target to make it perfect.You should know what you are and what you can.Personal value proposition helps to evaluate ourselves with strengths and weaknesses and what company needs from you.So,personal value proposition has more significance in your career.

2)SBU (Strategic business unit) is an independent unit under a company which has several roles.Strategic business unit has several functions including marketing,formulating ideas and creating brand.S B U makes a business more powerful and act as a subunit of the parent company.SBU allows for diversification for the company with variant features.It creates a better future for the business and offering a better chance to make decisions.So every SBU has significant role in a business.

3)SWOT is the combination of strength,weaknesses,opportunity and threats.Every company goes through these stages.An an analysis of strength,weaknesses,opportunities and threats enabling the company to perform very well in competitive world.Analysing what does company well,resources of the company and assets comes under Strengths.Weaknesses included what is the drawback of the company,what is the competitors action,and limitations of the company.What company needs to get more publicity comes under opportunity.Analysing market environment and competitors position is comes under Threat.Anyhow,SWOT analysis is a mandatory one for the well functioning of a business.

4)B C G Matrix created by Boston Consulting group for analyzing the product.It helps to decide what company should develop,sell and invest.It provides a framework for analyzing the products according to market share and growth.So it is a useful technique which can be use to analyse market share and opportunity.It helps where to invest,develop or discontinue the product.Somehow it is related with cost benefit analysis.Companies using this technique to make product portfolio.