In: Economics
Write an executive summary about ABC Company expanding their manufacturing plants, sales offices, and branches abroad to China. Many Americans, however, have little knowledge about China's culture. Explain how Americans will adapt to the environment in China and still be able to succeed in the new business.
Although Americans have little knowledge about China's culture, they can learn to know Chinese culture and adapt themselves to the Chinese environment. Once they have learned the Chinese culture they can succeed in their new business.
Americans know that there are major differences in Chinese culture
and this can have a big impact on the growth of business in Chinese
environment. For example, numbers have special value and position
in Chinese culture. Zero is considered as auspicious when it comes
at the end, specifically when it applies to money. Similarly, take
the case of color, Chinese people give special importance to red as
it is associated with good fortune.
Another factor that Americans should be aware of, is the
significance of Lunar calender. There are specific dates on Chinese
Lunar calender that are considered as auspicious. So the Western
businessmen should be aware of these dates, because many Chinese
companies schedule their business meetings or events within these
dates.
American people should respect to Chinese opinion about the world
and try to adjust themselves with their thinking style. By doing
this western people can make local customers happy and raise their
company revenue.
One of the important ways to learn Chinese culture is, hire the
local people who will assist you in knowing their culture well.
Chinese culture is too mysterious to learn, the more you learn, the
more you can be acquainted with their system.
So, in this way Americans can adapt to the Chinese environment and
able to succeed in their new business.