Marketing: Assume that you are the manager of a consumer electronics manufacturer. Formulate rules that govern....

Marketing: Assume that you are the manager of a consumer electronics manufacturer. Formulate rules that govern. In your answer, explain the assumptions underlying your proposed rules.

(a) Initiating a price cut,

(b) Initiating a price increase,

(c) A negative reaction from buyers to a price change by your company,

(d) A competitor’s response to your price change, and

(e) Your response to a competitor’s price change.

Expert Solution

Answer:

If I am the manager of a consumer electronics manufacturer. What's more, I need to plan a portion of the guidelines for the association. As I would see it for any association it is critical to formulate strategies or procedures for gaining the upper hand or competitive advantage. In this project, as manager of the association on the off chance that I concentrate around the price cut, at that point I will attempt to get more clients by offering them discounts. The greater part of the clients comes to the association on the off chance that we give them discounts. Then again if my association chose to expand the prices of the items and administrations then we will concentrate on the add more and we will tell our clients that we increase our price since we have improved the nature of the items/products and some extra features are included the items and this is the explanation behind price increase. After this in the event that we get negative response of the clients and purchasers, at that point we will attempt to persuade them with the powerful advertisement and promotional plans. We will concentrate on the contender's moves additionally and will make viable techniques for gaining the competitive advantage in the market. In the event that our rival increase the cost or price of the item, at that point we will attempt to catch the market by then of time likewise it would be useful for association to acquire clients.

ekkarill92 answered 2 years ago

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