Question

QUESTION : Assume that you are the marketing manager Pak Suzuki head office. you have to give a formal presentation to the new marketing executives who have recently join pak Suzuki . presentation should be about the product of the company select at least 5 product of the organization and categories in the BCG matrix?

Answer 1

BCG matrix is a method that helps the company in planning their long-term objectives and provide them growth opportunities to achieve its long-term goals as well as short term objectives. It also guides the company is investing in different areas, which will help the company to grow its brand value effectively and efficiently in the marketplace.

Suzuki's five products which helps them in achieving their core objectives are:

1) Model: Suzuki Alto

Suzuki Alto had a significant share in the early 20's market, and it was one of the best sellers of Suzuki in that era. It is a four-seater small car that easily fulfills the needs of many families of having a car.

2) Model: Suzuki Wagoner

Suzuki's Wagoner was also one of the company's best products, and it also did a great business at that time. As a result, the company relaunched Wagoner recently as a new model with great features at a low price.

3) Model: Suzuki Swift Desire

Many people around the world loved this product of Suzuki, and it became the best seller car in 2019 in India. It includes excellent features, affordable prices, and a reliable vehicle to use.

4) Model: Suzuki Vitara breeze

It is a powerful SUV launched by the Suzuki company, which provides a high comfort level to its customers, advanced technology made cars, which have an affordable price as well in comparison with other SUVs.

5) Model: Suzuki Baleno

Suzuki Baleno is currently the best seller in the market, which comes up with five-seater and high technology features, which provides superb pleasure to the customers. It is effortless to drive as it is a new generation product, and it attracts the youth of the country to buy this fantastic car.