Why would a firm research the marketing infrastructure of a foreign market prior to entry? a....

Why would a firm research the marketing infrastructure of a foreign market prior to entry?
a. To quantify the potential demand for the firm's products or services.

b. To determine whether its prices will be competitive.

c.Marketing infrastructure is more of a concern of the local partner so research ahead of market entry would generally not be required.

d.To better understand the wholesale and retail sectors, local marketing regulations, and distribution options.

e. Primarily to understand the role of the media including TV, print, and Internet.

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Expert Solution

Rahul Sunny answered 2 hours ago

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