Question

In: Statistics and Probability

Suppose a marketing research firm would like to examine if the social networking site that a...

Suppose a marketing research firm would like to examine if the social networking site that a person primarily uses is influenced by his or her age. In a randomly drawn​ sample, 361 social network users were asked which site they primarily visited. These data are presented in the following table along with each​ person's age group. Complete parts a. through c. below. Alpha = .05

Social Networking Site

Age_Group Site_A Site_B Site_C
2–17 27 16 1
18–34 110 25 11
35–54 97 19 18
55+ 27 3 7

A). (If possible, please show how to do these problems using excel.)

Calculate the​ chi-square test statistic. If​ necessary, combine age groups.

​(Round to two decimal places as​ needed.)

B).

Find the​ chi-square critical​ value, χ2α.

​(Round to two decimal places as​ needed.)

C).

Determine the result of the test. Choose the correct answer below.

A.

RejectReject

Upper H 0H0.

The test statistic

fallsfalls

into the rejection region.

B.Reject

Upper H 0H0.

The test statistic does not fall into the rejection region.

C). What conclusions can be made based on these results?

D). Determine the​ p-value using technology and interpret its meaning.

E). Interpret the meaning of the p-value

The p value is the probability of observing ____ as extreme or more extreme than the one observed under the assumption that the _____ is true. A p-value is less than the significance level alpha means that the ____ is ______ enough that the ____ should be rejected. For this test the p value is _____ alpha=.01, so ______ the ______. There is ____ evidence to indicate ____________________________.

Solutions

Expert Solution

Sorry, I don't have any software so, not able to solve D & later E part.

Rest parts are solve.

Age gp site A site B site C Total
02 to 17 27 16 1 44
18-34 110 25 11 146
35 - 54 97 19 18 134
55 + 27 3 7 37
Total 261 63 37 361

Contingency table is calculated below :

Row Col fo fe fo-fe (fo-fe)^2 ((fo-fe)^2/fe)
1 1 27 32 -5 23 0.728
1 2 16 8 8 69 9.018
1 3 1 5 -4 12 2.731
2 1 110 106 4 20 0.187
2 2 25 25 0 0 0.009
2 3 11 15 -4 16 1.050
3 1 97 97 0 0 0.000
3 2 19 23 -4 19 0.822
3 3 18 14 4 18 1.325
4 1 27 27 0 0 0.002
4 2 3 6 -3 12 1.851
4 3 7 4 3 10 2.713
20.437

X2 ( Chi-square ) = 20.437


Related Solutions

Suppose the marketing research firm would like to examine if the social networking site that a...
Suppose the marketing research firm would like to examine if the social networking site that a person primarily uses is influenced by his or her age. In a randomly drawn sample, 530 social network users were asked which site they primarily visited. These data are presented in the following table along with each person's age group: Social Media Age (years) Facebook Twitter LinkedIn 10-17 21 18 12 18-34 41 66 44 35-54 62 63 61 55 and older 61 43...
Suppose a marketing research firm would like to examine if the social networking site that a...
Suppose a marketing research firm would like to examine if the social networking site that a person primarily uses is influenced by his or her age. In a randomly drawn​ sample, 344 social network users were asked which site they primarily visited. These data are presented in the following table along with each​ person's age group. Age Group Site A Site B Site C 2-17 26 14 2 18-34 90 35 12 35-54 92 19 18 55+ 27 3 6...
A marketing research firm would like to do a survey for one of their clients. The...
A marketing research firm would like to do a survey for one of their clients. The survey is for a local newspaper that would like to know how effective its advertising strategy has been for a new publication. the cost for surveying is $11 for a low income household, $8.5 for middle income household and $9.5 for a high income household. The survey must include at 300 households. At least 75 must be high income homes and at least 145...
A marketing research firm would like to do a survey for one of their clients. The...
A marketing research firm would like to do a survey for one of their clients. The survey is for a local newspaper that would like to know how effective its advertising strategy has been for a new publication. The cost for surveying is $11 for a low-income household, $8.5 for a mid-income household, and $9.5 for a high-income household. The survey must include at least 300 households. At least 75 must be high-income homes and at least 145 should be...
Utilizing a random sample of 100, the Richardson marketing research firm would like to test whether...
Utilizing a random sample of 100, the Richardson marketing research firm would like to test whether it is true that the mean customer satisfaction rating for the new virtual reality system exceeds 50 (benchmark mu). After collecting the data, you, the analyst, find that the sample mean is 50.99 and the sample standard deviation (s) is 3.360. (a) Build H0 (null hypothesis) and Ha (alternative hypothesis) for testing the claim that the mean customer satisfaction rating is above 50. (b)...
Utilizing a random sample of 100, the Richardson marketing research firm would like to test whether...
Utilizing a random sample of 100, the Richardson marketing research firm would like to test whether it is true that the mean customer satisfaction rating for the new virtual reality system exceeds 50 (benchmark mu). After collecting the data, you, the analyst, find that the sample mean is 50.99 and the sample standard deviation (s) is 3.360. (a) Build H0 (null hypothesis) and Ha (alternative hypothesis) for testing the claim that the mean customer satisfaction rating is above 50. Null,...
MULTI STEP PROBLEM PLEASE ANSWER ALL. A marketing research firm would like to do a survey...
MULTI STEP PROBLEM PLEASE ANSWER ALL. A marketing research firm would like to do a survey for one of their clients. The survey is for a local newspaper that would like to know how effective its advertising strategy has been for a new publication. the cost for surveying is $11 for a low income household, $8.5 for middle income household and $9.5 for a high income household. The survey must include at 300 households. At least 75 must be high...
Social Media (Marketing) Explain the linkage between site design and marketing objectives?
Social Media (Marketing) Explain the linkage between site design and marketing objectives?
Suppose that you would like to examine the way in which the volatility of index returns...
Suppose that you would like to examine the way in which the volatility of index returns is related to the magnitude of index returns of different signs. To this end, you have estimated the following time-series regression ?ol? =?+?1 ×?ett +?2 ×?t_rettt +?t where ?ol?  is the volatility of the S&P500 index returns at time t, ?ett  is the level of the S&P500 index return at t, and??_? is a dummy variable that takes the value of 1 if the index return...
Why would a firm research the marketing infrastructure of a foreign market prior to entry? a....
Why would a firm research the marketing infrastructure of a foreign market prior to entry? a. To quantify the potential demand for the firm's products or services. b. To determine whether its prices will be competitive. c.Marketing infrastructure is more of a concern of the local partner so research ahead of market entry would generally not be required. d.To better understand the wholesale and retail sectors, local marketing regulations, and distribution options. e. Primarily to understand the role of the...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT