VOLVO ( INDIAN BUS MARKET)
BUSINESS LEVEL STRATEGY
Since Volvo enter the Indian market in late 1980 it follows a
niche market strategy and starts its engagement in only
high-performance trucks and buses, but in 2006 acquired a stake in
land rover Leyland international holding, this allows Volvo to
enter in medium commercial vehicle segment.
- used of formalized decision models(porters five forces)
- cost leadership strategy- by analyzing the value chain( where
driver identified) it will help in maintaining quality with
security.
- analyze product through innovative design perspective and be
itself, good competitor, in the market.
- the joint venture strategy also helps VOLVO to make its place
in the Indian market.
- value chain analysis - help in identifying those areas which
added its value in the market.
- invest in hybrid technology- this will help in maintaining an
environment free from the manufacturing effect.
- focus- to provide economical transportation facility in
consonance with safety, quality, and environmental care.
- by aiming to emerge as a market leader, Volvo introduces a
range of construction equipment.
- choosing India as a market for its expansion due to cheap labor
and because of this Volvo shift its SAARC region headquarters from
Singapore to India.
- VOLVO provides an option in front of traveler technology-driven
vehicles that are missing in the Indian market.
RESOURCES & COMPETENCES on
which strategy based
resources-
- cheap labor
- competitors
- technology
competitors-
- Tata Motors- enter in the Indian market in 1945 till now has
its presence in every vehicle and manufacturing vehicles.
- Ashok Leyland- setup Ashok motors in 1948 and in 1955 it
becomes Ashok Leyland, it has a major presence in India's
commercial vehicle industry. in 1994 it launches cargo range of
world-class trucks. in 2006 it becomes 2nd largest commercial
vehicle producer in India.
- Eicher motors- enter in 1982, to manufacture fuel-efficient
commercial vehicles of contemporary technology. in 1986 it enters
into the collaboration with the Mitsubishi motor corporation of
japan to manufacture center range vehicles.
and many more competitors