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Discuss the Business-Level Strategy pursued by Volvo in the Indian Bus Market and the resources and...

Discuss the Business-Level Strategy pursued by Volvo in the Indian Bus Market and the resources and competences on which it is based.

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Expert Solution

VOLVO ( INDIAN BUS MARKET)

BUSINESS LEVEL STRATEGY

Since Volvo enter the Indian market in late 1980 it follows a niche market strategy and starts its engagement in only high-performance trucks and buses, but in 2006 acquired a stake in land rover Leyland international holding, this allows Volvo to enter in medium commercial vehicle segment.

  • used of formalized decision models(porters five forces)
  • cost leadership strategy- by analyzing the value chain( where driver identified) it will help in maintaining quality with security.
  • analyze product through innovative design perspective and be itself, good competitor, in the market.
  • the joint venture strategy also helps VOLVO to make its place in the Indian market.
  • value chain analysis - help in identifying those areas which added its value in the market.
  • invest in hybrid technology- this will help in maintaining an environment free from the manufacturing effect.
  • focus- to provide economical transportation facility in consonance with safety, quality, and environmental care.
  • by aiming to emerge as a market leader, Volvo introduces a range of construction equipment.
  • choosing India as a market for its expansion due to cheap labor and because of this Volvo shift its SAARC region headquarters from Singapore to India.
  • VOLVO provides an option in front of traveler technology-driven vehicles that are missing in the Indian market.

RESOURCES & COMPETENCES on which strategy based

resources-

  • cheap labor
  • competitors
  • technology

competitors-

  • Tata Motors- enter in the Indian market in 1945 till now has its presence in every vehicle and manufacturing vehicles.
  • Ashok Leyland- setup Ashok motors in 1948 and in 1955 it becomes Ashok Leyland, it has a major presence in India's commercial vehicle industry. in 1994 it launches cargo range of world-class trucks. in 2006 it becomes 2nd largest commercial vehicle producer in India.
  • Eicher motors- enter in 1982, to manufacture fuel-efficient commercial vehicles of contemporary technology. in 1986 it enters into the collaboration with the Mitsubishi motor corporation of japan to manufacture center range vehicles.

and many more competitors


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