Question

On the basis of walmart company answer the following questions;

Warehouse application criteria:
1 important functions of warehousing
2 operating principle of warehouse design
3 economic and service benefits of warehousing
4 consolidation, break bulk and cross-dock warehouse
5 contract warehouse

Strategic marketing application criteria:
1 strategic planning and strategic marketing
2 overall sales strategy and sales budget
3 forecasting approaches
4 types of distribution channels.
5 channel strategy and channel design

Distribution channel application criteria:
1 strategic role of intermediaries.
2Types of distribution channel function
3 channel strategy decisions
4 channel design and competetive advantage

Planning, sales forecasting and budgeting application criteria:
1 strategic planning and linkage to strategic marketing
2 efficient and effective sales strategy
3 forecasting approaches and methods of sale forecasting
4 purpose and process of sales budget

Answer 1

warehousing is a method to store goods or accumulate goods properly and safely.

functions of warehousing are as follows-

1. storage- it is a basic feature of the warehouse. surplus goods which are not to be sold in the market can be stored safely in the warehouse for future transactions.

2. stable prices - stabilization in prices can be achieved bu warehousing of goods. fall in prices during excess supply and rise in prices during fall in supply can be avoided as surplus stored in warehouse can maintain the supply in the market.

3. low-risk factor- when goods are stored they are subjected to risk like theft, deterioration of quality, fire, rain etc. warehouses are constructed in such a way to protect goods from these factors.

4. packaging and grading- warehouse provide facilities like processing or packaging which are required by certain goods for consumption by humans.

5. finance- goods in the warehouse can act as security for bank lending. loans can be sanctioned on the receipt of the warehouse.