Question

based on the Amazon company. answer the following questions.
Warehouse application criteria
1.important functions of warehousing
2.operating principle of warehouse design
3.economic and service benefits of warehousing
4. consolidation,Break-bulk and cross-dock warehouse
5. contract warehouse

Strategic marketing application criteria
1. strategic planning and strategic marketing
2. overall sales strategy and sales budget
3. forecasting approaches
4. types of distribution channels
5. channel strategy and channel design

Answer 1

Ans: In this question the conditions are related to Amazon company the answers of questions are given as follows:

1. Important functions of warehousing are:

1. It provides a continuity in the supply of the goods in the market.
2. It maintains the sufficient stock all the time for timely delivery.
3. It is the most important part of the system in the supply management because it maintains the supply continuity.

1. The Operating principle of warehouse design in the Amazon: the operating principle of warehouse design is to work according to the market demand and supply and it provides facilities for both producers and wholesellers.
2. Economic and Service benefits of the warehouse:

1. The economic benefits of the warehouse is that it reduces the cost of the product by maintaining the sufficient stock near to the market area.
2. The service benefits of the warehouse is to provide timely services to the wholesellers and the retailers by fulfilling the requirement of goods as per the demand in the market.

1. Consolidation, Break-bulk and cross-dock warehouse:

1. Consolidation warehouse: it is a form of warehouse which assembled together the small shipments from the large number of suppliers in the same area (geographical area) and join them into larger and more economical shipment loads.
2. Break-bulk warehouse: it involves the various orders at a centralised warehouse and sent the orders to a break-bulk warehouse where all the orders are broken or divided into single or individual orders and then distributed.
3. Cross docking warehouse: it is a warehouse where products received from the manufacturer or suppliers distributed directly to the customer or retailer with very less or zero storage or handling time.

1. Contract warehouse: it is a type of contract warehouse where the goods are kept as per the requirement of the client for a specific period of time mentioned in the contract.

Strategic marketing application criteria:

1. Strategic planning and strategic marketing: strategic planning means the systematic planning of the organisations policies and procedures which are helpful in the decision making in the organisations.

Strategic marketing means to take the decisions according to the marketing strategies of the targeted market and to perform the activities according to the target market.

1. The overall sales strategy of the Amazon is to increase the sales output because the sales output is based on the revenue generation.

The sales budget of the Amazon is very high and it is because of the existence of its sales are in the highly expanded market.

1. The forecasting approaches of the Amazon is highly systematic because it includes the dynamic expansion of the targeted market.
2. The types of distribution channel of the Amazon is direct, it means the goods are transferred directly from the producer or seller to the customers.
3. Channel strategy and channel design are direct in the Amazon as the target is to provide goods to the customer directly with no delay policy.