In: Economics
In the basis of wal-mart company answer the following question.
Strategic marketing application criteria:
1 strategic planning and strategic marketing
2 overall sales strategy and sales budget
3 forecasting approaches
4 types of distribution channels.
5 channel strategy and channel design
Distribution channel application criteria:
1 strategic role of intermediaries.
2Types of distribution channel function
3 channel strategy decisions
4 channel design and competetive advantage