Question

Prepare a technical report based on KFC Fast food restaurant company

Report should follow the given structure:

Chapter 1 – Introduction of KFC (Focus on Strategic Evaluation, Business Ethics and Global Issues)
Chapter 2 – a. Analyze the difficulties in strategic evaluation of KFC
b. Examine the reasons for KFC organizations to ‘go green
c. Compare the advantages & disadvantages of international operations of KFC
Chapter 3 – Conclusion and Recommendations (Focus on Strategic Evaluation, Business Ethics and Global Issues)

Answer 1

Technical report of KFC fast food restaurant company

Introduction:- KFC stands for Kentucky Fried chicken it is fast food restaurant, specialized in fried chicken. KFC sells chicken items, salad, sandwich, wraps etc

Strategies of KFC

Maintaining unique taste, differentiation of food for youngsters, franchising system, product development.

Objectives:-

Dedicated work for success, continuous supply of superior quality of food, innovation & improvement process to expand the business, implementation for both owner & employees.

KFC enter the market skimming because the product prices are high and it is directly targeted to upper & middle class people.

Difficulties in strategies evaluation of KFC: - KFC isn't leader of fast food so, it must & should compete with bigger restaurant.

Pro's - by consuming fast food it change in fatness, calories burnt,

Cons- fast food increase problem of diabetes, due to sugar intake, weight gain, health problems.

Conclusion:-

KFC fast food restaurant must give satisfaction to the customer, it has proper decision making strategies, KFC has domestic & foreign market, KFC has good services for family, students, youngsters etc, it can take a best level of marketing services.