Question

Prepare a technical report based on Alibaba Group

Report should follow the given structure:

Chapter 1 – Introduction of Alibaba Organization (Focus on Strategic Evaluation, Business Ethics and Global Issues)
Chapter 2 – a. Analyze the difficulties in strategic evaluation of Alibaba
b. Examine the reasons for Alibaba organizations to ‘go green
c. Compare the advantages & disadvantages of international operations of Alibaba
Chapter 3 – Conclusion and Recommendations (Focus on Strategic Evaluation, Business Ethics and Global Issues)

Answer 1

Apple Inc., technical report

Alibaba’s culture factor was based on the careful study of the core values of their environment(China) and imputing those values in their way of doing business, slowly innovating in its culture factor in order to improve the way they render services to its customer

Strategies

There are several started to sustain the competitive advantage of Alibaba.

Credit guarantee system :increase the user scale, and it also builds the foundation of customer loyalty. People will lose faith and patient if they buy a fake product from a trading platform

Strict censorship is needed to protect consumer’s right. Under strict market competition censorship is important

Low cost and high efficiency strategy , to compete with physical stores. It has the ability to draw in a large number of sellers and purchasers, can enhance its market position and competitive strengths.

Code of ethics contains general guidelines for conducting the business of Alibaba Group in consistent values and the highest standards of business ethics, and applicable laws, prevailing rules and regulations..

Company's business model is different from the leading e-commerce businesses housed under one roof, Alibaba is divided into three core businesses:

1. Alibaba

2. Taobao

3. Tmall

Alibaba.com is a business-to-business website, connecting manufacturers from a variety of countries with buyers

Taobao.com is similar to ebay or Amazon, connecting international businesses to consumers—or (consumers to consumers.)

Tmall.com is a marketplace for China's middle class, focused on large, multinational brands.

Chapter2

• Difficulty in predicting the future accurately as the fast changing life style

Domestic problems like corona and domestic problems

Often a genuine confusion among employees to follow their common strategy ie.low cost or anything else effects effective performance.

The modern consumer is one that is socially conscious. Buyers want to receive that products eco friendly. Eco friendly has become attractive word in advertisements, social media and on TV. Customer love the products with green leaves printed on.

Chapter 3

Less intermediate fees and allowing sellers to register for free. Accurate credit model helps to develop a reputation among foreign customers. Alibaba offers support services to ensure customer satisfaction by helping sellers to maintain positive interaction with buyers. Innovation of technology to improve the experience of online shopping, example communication between sellers and buyers, quality control, and unique brand promotions. The unique payment method is another strength of Alibaba. It has even changed the lifestyle of many Chinese people might change the whole world.

The company’s reputation is not good and there are a lot of complaints filed against alibaba. Billing, advertising and delivery complaints etc..Because the registration as a buyer is free without any proof.invite only unhealthy competition. Often Selling pirated products by the false suppliers

Chapter 4

Alibaba’s three core businesses focus on providing services to small enterprises. Credit guarantee system ,strict censorship and low cost and high efficiency strategy are the famous strategies.it dosent have the good image to enter global market

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