Question

If you are launching a new food product and want to make sure consumers will notice it when they go grocery shopping, you can offer trade promotions to retailers as well as display cases and other incentives in order to make sure that the retailer markets the products to consumers in the in-store environment. This would be an example of a  ___________________________.

		push strategy
		retail strategy
		impulse strategy
		pull strategy
		path to purchase strategy

Before the launch of the new iPhone X, many news sources featured reviews of the new phone. While this type of publicity can be very helpful especially when launching a new product, a drawback of this promotional tool is ______________________.

		the limited control over message content
		that reach is very limited
		that the sender will receive too much feedback
		the high cost per contact
		the cost of producing the publication material

In the communication model, the type of media used for the message represents __________________________.

		the message channel
		the feedback loop
		the promotional tool
		the mode of communcation
		the encoding mechanism

The promotional tools advertising and public relations have in common that __________________________.

		it is always clear who the sender of the message is
		these tools give the sender good control of the situation in which the audience sees the message
		the sender has full control over the message the audience receives
		the marketer will automatically get a lot of feedback of how the message is received
		these represent indirect modes of communication

Answer 1

Ans

The given statement that launching a new food product and want to make sure consumers will notice it when they go grocery shopping, you can offer trade promotions to retailers as well as display cases and other incentives in order to make sure that the retailer markets the products to consumers in the in-store environment is an example of retail strategy. Since in retail strategy the product is distributed through the retail stores and include all those things which make retail channels available for any product such as offering sales incentives and how the product will be displayed on the shelf. It comprises of various strategies such as price, promotion, store atmosphere, and store location.

Ans

Before the launch of the new iPhone X, many news sources featured reviews of the new phone. While this type of publicity can be very helpful especially when launching a new product, a drawback of this promotional tool is the limited control over the message content since the customer can provide both the negative and positive review for the product and the company has no control over it. As negative product review offers the another disadvantage of reduced product sales as it change the customers views negatively.

Ans

In the communication model, the type of media used for the message represents the encoding mechanism. Since encoding mechanism is a process of turning thoughts into communication as in this information comes and is converted in the form that the system can cope with, so that it can be stored. The encoder uses medium to send the message that is text message, phone call or any other communication tool.

Ans

The promotional tools advertising and public relations have in common that the sender has full control over the message the audience receives as in both the promotional tools the sender decides the message which is to be communicated to the audience in order to attract them towards the company's product. Since in advertising it decides the message as well as the target audience which will receive the message whereas in public relations it decides the message that would be communicated to public by developing relationship with various reporters, writers and media organizations.