Question

1. Describe the razor-and-blades business model.

2. How and why do U.S. razor consumers differ from razor consumers in India?

3. How did Gillette’s product development process differ for the Gillette Guard when compared to its previous product development processes?

4. Should Gillette release the Gillette Guard in the U.S.? Should it release the product in other low-income countries besides India?

Answer 1

1. A disposable cutter plan of action is the place an organization sells an item at very low costs, now and again in any event, bringing about misfortune on the item, to push the offer of its integral item or consumable item later on. For example, Gillette sells hand-held razors requiring little to no effort, while making benefits through the offer of high edge consumable item, for example the extremely sharp steel for this situation.

2. Indian razor purchasers are cost cognizant, as they are inclined to utilizing a modest two edged sharp edge razor model. Though, the American buyers incline toward accommodation and highlights over cost as they favor costly Gillette Fusion Pro guide, as it gives a closer shave, over other lower estimated choices in the market.

• The item advancement procedure of Gillette Guard was unique in relation to their past item improvement forms.
• As prior Gillette used to build up an item that is an improvement over the more seasoned items Gillette and different brands are offering in the market.
• For example, Gillette Fusion Pro Guide was Gillette's most innovatively propelled razor.   
• Though if there should be an occurrence of Gillette Guard, the organization originally examined the shopper, that is the Indian male market, to comprehend their requirements and constraints.   
• Atthat point built up an item that addresses their issues, while making it open remembering he impediments of the objective customer.   
• Gillette Guard was created to give a cut free, and bother free shave to Indian men, while remembering, the moderateness of the item, as the Indian buyer is exceptionally value touchy.   
• Gillette Guard can be discharged in the US advertise, as it will assist Gillette with catching the minimal effort razor fragment of the market.
• To the extent the dread of Gillette Guard tearing apart Fusion Pro's market is concerned, Gillette Guard isn't as innovation propelled razor as the Fusion Pro, consequently, the shoppers utilizing combination master, wont change to the minimal effort Gillette Guard, as they won't get a similar shaving involvement in it.   
• The American client picking Fusin Pro is getting it for the highlights it offers, and there are other minimal effort players in the market, which the client would have purchased in the event that he esteemed cost over highlights.   
• Henceforth, with Gillette Guard, Gillette will have the option to go into another fragment in the American market.   
• Gillette Guard ought to be discharged in other low pay nations, in the wake of guaranteeing that the concerned market doesn't as of now have any comparative or better item in the value extend that Gillette offers.   
• On the off chance that Gillette Guard is better than the current razors in the low pay nation being thought of, at that point Gillette should discharge Guard there.