Question: Design a unique customer management themes for clothing industry to manage the customer experience in...

Question:

Design a unique customer management themes for clothing industry to manage the customer experience in a new way that is useful after the MCO is lifted.

Expert Solution

MCO- movement control order, before it is over the fashion industry are finding alternatives to attract customers after MCO is over.

Customer Management themes for the clothing industry-

Online Platform- to be kept in mind the social distancing encouragement of online platforms for clothing should be adopted.

Packaging Material - It should be chosen wisely as people are not comfortable in receiving a product in packaging which is prone to viruses.

Delivery Channel with a delivery agent- A company should ensure proper usage of masks and glubs while delivering products by their staff and mode of transport also chosen wisely and cost-effectively.

Reducing the cost even the production is low as customers are not going to invest in brands and prefer local brands because of the cost.

Advertisement- Adds should be made by considering customers in mind and also maintain their value in market by offering free masks to customers.

Rental shops - should carefully implement the sanitized process in every operation (from production to delivery) also keep in mind about social distancing in their shops. may apply coupon system and restrict number of members at a time in a shop.

Trial room - Proper sanitization of cloths after trial from one customer to another.

Local market face a major challenge while tackling customer experience as they are not much popular and due to safety concern their product purchased by few even the cost is low, they don't even have a knowledge of technology so that they switch to e platform and if they try to be shifted there is heavy competition and with a cheaper price to maintain quality is a bigger challenge.

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keosha answered 2 months ago

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