Question

In: Economics

1.a.Describe procedure of a product test b.Discuss the significance of packaging test

1.a.Describe procedure of a product test

b.Discuss the significance of packaging test

Solutions

Expert Solution

A. Describe procedure of a product test

A product test typically has 8 steps these steps range from idea creation and concept development all the way to test marketing and monitoring and evaluation. The test is to make sure when creating a product for a company this new product must check all the standards of the industry that they are meant to be sold in. Failure to testing the products marketing , quality, and concept may lead to huge losses for the company. in a specific test in "Market testing" this is the portion when marketers select a key segment they want their product to be launched in and have testing groups sign up to comment on the branding and presentations of the product. Having the community feedback will avoid major blunders in branding.

B.Discuss the significance of packaging test

Packaging is essential to any product. When delivering your product to the consumers or merchandisers. you need to make sure that the product arrives in good quality. having faulty packaging will lead to damage goods which will lead to unsatisfied consumers and in turn lead to profit losses and a negative branding to your product. Packaging is vital to ensure the consumers get what they pay for from the factory to their hands safely and economically.


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