Question

Small businesses use Savvy Marketing to Reach New Customers

Answer 1

Customers are really what makes an organization. They not only pull in money but also spread the word to help keep a company afloat. It has never been more important for businesses to attract customers and keep their business. Money is tight for many customers. Competition for companies is intense. In order to be noticed by potential customers and to keep them coming back for more, companies must be a cut above competition. If you're selling individuals or other businesses a product or service, there are plenty of tactics you can use to gain business and keep customers loyal to you. Many of these moves are tiny but they mean a lot to those you are doing business with.

Everyone likes to feel important and remembered; that includes your clients and customers. It may seem unimportant but it can give you an advantage over your rivals by adding a personal touch to your interactions. Always name-address your customers. This involves verbal exchanges as well as correspondence by email or in writing. Customers want to know they remember you and know how they are. Some companies also go so far to keep a small file or notes on specific customer information. If you know his son had a baseball tournament last week while working with a different client, ask him how it went. When you know the mother of a client had surgery last week, just tell her how she does it. You can also track and remember your customer's birthdays by providing a birthday special, or simply sending a card or verbally expressing your wishes to them. All these small measures let your customers know that you care more than just your bottom dollar; as individuals, you care about them.

If you don't already use social media and the Internet to advertise your business and connect with customers, you 're more than a step behind your rivals. It is imperative that you learn how to use these resources to your advantage to succeed in today's business environment. Using Facebook, Twitter , Pinterest , Instagram to free advertise and connect with customers of the future and present. Such social media platforms are used by large and small companies to launch new goods or services, offer deals, spread the word about promotions and find out more about what their customers want and need.

Rewarding existing customers not only helps you keep them, but can also help you add them to your client base. Consider using some type of loyalty rewards programme, depending on the product or service you offer. You might give the return customers a percentage off, or even a free item. Everybody likes to get something free or at a reduced rate , particularly if they know they are a loyal customer who earned it. It means happy customers who prefer to recommend the company or service to other potential customers. Offering only a small discount or free item will significantly impact the potential for future income.