Question

In your opinion, in which quadrant within Porter's Four Competitive Strategies Mobili Top is? Why?

Answer 1

I think Mobili Top falls in the fourth (last) quadrant of Porter's Competitive Strategies i.e, Focus strategy with(Differentiation) for narrow market segment.

Since Mobili Top is a popular Home Furniture Store operating in Lebanon and is engaged in producing, designing and supplying with latest, renovated, and smart furniture for designing home, along with providing option for customisation of products and unique styles for each client to furnish their houses, it thus uses the Focus strategy with differentiation to target its narrow segment of Households with unique designs that provide tough competition to its rivals.

Moreover since its furniture comes with variety, uniqueness , high quality and new designs, it tries best to set its products apart from its competitors, therefore following differentiation strategy. And since it focuses majorly in furnishing and decorating houses and work places it uses focus strategy for its target market.

Therefore it falls in the fourth quadrant of porters five force model.

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