Question

How does concentration of certain diverse groups in a single geographic area create opportunities to be effective with our marketing message?

Answer 1

Organisations are compelled to create global teams that are culturally diversed and geographically dispersed

Success lies in creating a collaborative, efficient and cost effective workforce by leveraging such Geographically Dispersed Teams

It is important that all the team members adjust to the team dynamics and create a synergy amongst them

Groups of people working across time, space and organizational boundaries, and communicating through complex webs of modern technology. The team members have complementary skills, the same set of objectives, common performance goals and are mutually accountable for achieving them

Important aspects of managing teams

1.People Management

2.Managing Cultural Diversity

3.Managing Geographical Diversity

4.Managing Communication

1.People Management :

people management skills assume considerable significance when managing virtual teams. Imparting proper training and dealing with initial glitches ensures smooth coordination.

2.Managing Cultural Diversity:

Physical transfer to a different geographical location or unfamiliar group can also result in culture issues for a team member. Lack of common understanding and sharing of ideas between different cultures can cause stress and alienation for group members leading to a negative effect on the team growth and productivity.

3.Managing Geographical Diversity :

Vast distances and time zone differences contribute significantly to communication and trust issues. A few hours of time difference such as in neighboring cities, states or countries do not pose a major problem, but issues inflate multiple times when the differences are large-such as distant time zones of 8+ hours, holidays, work days as well as cultures.

4.Managing Communication:

e-mail is the most common and popular form of conveying information and decision making. However, the verbosity and quantity of information included in an e-mail can be confusing for non-English speakers. Hence structuring communications is important, so that the team members interpret them correctly and take appropriate action.

Economic Benefits

Diversity drive profitability. Through ,

1. Marketing
2. Operations
3. Innovation