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In: Operations Management

Select 5 international clothing brands and make a swot analysis.word count should be 4000 words.please don't...

Select 5 international clothing brands and make a swot analysis.word count should be 4000 words.please don't copy.ill check the plagiarism.Can u please do it fast(I want all 5 not one)

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Expert Solution

Top 5 international cloth brands are

1. Louise vuitton

2. Hermes

3. Chanel

4. Gucci

5. Burberry

Swot ananlysis is a strategic technique which can used to identy about a person or organisation internal factor such as strength & weakness and external facotr such as opportunities & threat related to business competition.

Louis Vuitton swot ananlysis:

Strength:

1. The biggest strength of this organisation is Customer satisfaction and quality about the product

2.They invested in strong brand portfolio which can used to extend into new product categories also.

3.They have lot of rawaterial supply chain which can avoid bottlenecks interms of enable company growth

4.They have Successfull track record interms of revenue, product sales as well develop new product and innovation.

5. They have set of strategic plan, marketing training and learning programs for thier employee to show professionally achive thier goal.

Weakness:

1. High churn rate in employee force compare to other companies for development of thier employees.

2. According to industry value, the profitable ratio is very low compare to net contribution percent of louice vuitton.

3. They are very weak in reserch and development of organisation.

4. It's not 100% successful brand in over all world.

Opportunities:

1. They have stable cashflow so they can invest on new product segments to reach stable industry value.

2. They can focus on marketing product and services to increase the sale which can give increase competitiveness among their competitors.

3. They can hire more women employee to attract more female categories because female are more interested in cloth and shoppings.

Threats:

1. The new technology of competitors product will affect or threat to Luise vittuton.

2. Louis Vuitton operating in more than 10 countries so they may face profitability and financial problem based the country inflation.

3. They may face profitability issue due to raw material supply chain price are very costly.

Hermes strength:

1. They have succesfull track of new products and innovation.

2. 100% customer satisfaction.

3. They are doing outstanding performance in curren markets.

4. They use "go to market strategic" to its product that is the main reason for thier success.

5. Stable cash flow.

Weakness:

1. They have very less collection of choices so some kind of gap in the product so their competitors use that gap and done their business in the market.

2. They have cashflow for daily inventories so it will affect long term growth of the organization.

3. They have very less adjacent products.

4. High churn rate in employee force compare to other companies for development of thier employees.

Opportunities:

1. They have stable cash flow so they can invest in adjasent product segments.

2. They can invest in digital marketing and e commerce website.

Threats:

1. Hight competition in luxury cloth industries.

2. Economic instability due to they set up numerous countries so based on coutry growth or inflation may cause instability.

3. They may face problem form PETA due to usage of animal skin.

Chanel strength:

1. They have 1000+ employees to company growth.

2.They have numerous variety of collection for rich people.

3. They have more adjacent product like perfumes, skin care etc.

4. It's many years old company.

5. They operate more than 250+ shops over all the world.

Weakness:

1. Market share growth is low.

2. They have average brand value.

Opportunities:

1. They need to focus on e commerce marketing method to increase their sale.

2. They can focus to launch their boutique in developing country than developed country.

3. They can increase less expensive premium product for high middle class.

Threats:

1. High competition.

2. Copycat brand and product issue.

Gucci strength:

1. Strong brand name.

2. 100% outstanding quality.

3. Strong tie up with other adjacent segmnets also.

4. They have more adjacent product segments.

Weakness:

1. Less upgradation about product.

2. They face more trademark issues.

3. They doing advertising is very clumsy manner like they show female in bad way(sexual form).

Opportunities:

1. They can attract more youth realted clothes and product.

2. They can set up more boutique in developing countries than developed countries.

Threats:

1. More competition in market.

2. Economic instability due to they set up numerous countries so based on coutry growth or inflation may cause instability.

Burberry strength:

1. It's a legacy brand(more than 150 years of British fashion).

2. They are more specialised in cloth of COAT.

3. Celebrity endorsement about this brand.

4. They twice received warrant holder of British family.

Weakness:

1.High price.

2. They have limited products line.

3.Economic instability due Asian coutry growth or inflation may cause instability.

Opportunities:

1. They can make product for high middle class categories also.

2. They can set up more developing countries than developed countries.

3. They can add more ajdasent product segments.

Threats:

1. Even though it's legacy organization, they may. Face competition from other companies like Louise vuitton, prada, Hermes, etc.

2. Client change their brand easily based on changing lifestyle.

3. Limited products.


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