Question

Select 5 international brands and make a swot analysis.word count should be 4000 words.please dont copy.ill check the plagiarism.Can u please do it fast.

Answer 1

1) Lulu Group

Strengths is
a. 32% GCC Market Share
b. Good Quality and large variety
c. Brand Loyalty - Old Chain
d. Fastest Growing retailer in GCC
e. Multiple CSR Initiatives

Weakness is:
a. Lack of qualified or trained staff
b. Neglected customer feedback - Poor CRM

Opportunities are:
a.Global expansion - UK - logistics, East Asia (Malaysia, Indonesia), GCC
b. Own Label Products.
c. Health-conscious customers
d. Customer loyalty programs and collaboration with banks
e. Social Media marketing

Threats are:
a. Competitors - International mass grocery retailers.
b. Political instability
c. Loss of reputation due to poor CRM

2) Apple

Strengths is
a. Name is a differentiator from other names in the market
b. Constant Innovation culture -iPad, Integrating hello Siri etc
c. Efficient bundling of services-App Store
d. Emotional branding of apple - the playful note
e. Efficient Marketing.
f. Design innovations

Weakness is:
a. Frequent changes in management and arrogance
b. High Prices
c. Incompatibility with iOS.
d. Defects in new products

Opportunities are:
a. Untapped Chinese and Asian markets
b. Apples main growth factor is Apple's digital content, APP store, Apple pay and other services. with increasing digital services demand, there is a great opportunity for Apple

Threats are:
a. Political unrest in China. Apple is immensely dependant on low labour cost on China, but the unsettled political environment in China disrupts its manufacturing. as a result manufacturing cost increases
b. The political bonds with the Chinese government have immensely affected the US-based company
c. Brexit issues - Unstable UK conditions and Brexit issue can leave a negative impact on the company. the Brexit issues have a downward movement in Apple shares

3) Royal Dutch Shell

Strengths are:

a. Name a great factor in the field of energy
b. Powerful brand equity is the 2nd largest energy company
c. soaring financial growth
d.newest technology
e. Partnership with Ferrari
f. business in over 90 countries having 44,000 stations

Weakness
a. Legal issues
b. exaggeration of oil reserve dispute
c.Human rights and environmental issue

Opportunity is
a. Purchases by buying out competitions
b. increase in demand for energy

threats are
a. government regulations
b. big competition
c. economic imbalance

4) Range Rover

Strengths are:

a. Rich inheritance it carries with it brand image
b. its alliance with Jaguar .
c. The range rover has always been looking ahead in its approach and has constantly beat out innovative ideas in its products based on customer expectations.
d. excellent design and adapting the latest technologies

Weakness
a. Poor CRM and after-sales service
b. shattering in the market since competitors like Audi, BMW etc
c. Poor corrective steps on negative feedback

Opportunity is
a. Latest technology adaption, self-driven autonomous driving
b. Focus on low cost and hybrid cars

threats are
a. Increased fuel price
b. Tata motors take over
c. increase raw material price

Pepsi Co

Strengths are:

a. Brand. it's one of the most famous brand in food and beverage
b. Strong management and leadership
c. Loyal to customer
d. Good supply chain - making products available throughout the globe

Weakness
a. Competition - surpass big competition from rivalry Coca-cola
b. Many products have failed in the market
c. over-dependent on celebrities for product branding
d. a lot of the products of the company is perceived as unhealthy

Opportunity is
a. Should focus on improving the health implications of the product
b. change in business into the different market segment, acquisition can be encouraged.
c. Improve in research and development such as a substitute for sugar called stevia

threats are
a. Competitors (Coca-cola etc)
b. Government decision, many countries has different policies and norms.
c. Health-conscious customers not preferring for unhealthy drinks

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