Question

Q7. Marketing management is described as a total organizational activity which calls for a total corporate effort for business sustainability. As a Business Development Manager of your firm, identify and assess five (5) contributions of Marketing in growing and sustaining the business.

(Please the Expert needs to submit a detailed answer which must be a standout in a very competitive MBA Marketing Class).

Answer 1

• Contributions marketing can make in growing business-
• Building image of the company-A key function of the Marketing department is to build a strong and differentiated image for the company in the eyes of the target audience.Building the right image is a long term project. There is no such thing as quick branding. Brands are built over time by consistently acting in accordance to the image they want to project.
• Introducing New Products-Marketing can be in charge of developing new products and improving existing ones. Resources should be made available to hire industrial designers, product managers, quality testers and other key personnel that can generate innovation.
• Supporting the Sales Team-The sales force is the interface between the company and its customers. In a thriving business the sales team is under constant pressure to improve the bottom line.Marketing’s role is to help the sales team be more productive and close more deals.
• Marketing has to provide all the training needed to make the Sales team confident in the product, and the company behind it.
• New product training-Sales need to have a clear picture of how each new product fits into the overall company strategy, its functional characteristics, as well as strengths and weaknesses of competitive offerings.
• Joint sales calls-Traveling with your Sales team to client presentations greatly increases the chances of closing the sale. Sales and Marketing should complement each other and provide the customer with a compelling offer that can’t be turned down.
• Support in identifying new prospects- Marketing should design and implement campaigns that will identify new customers and generate their interest in what the company has to offer. Once the ground work has been finalized Sales can move it and close the deal.
• Effective marketing reaches consumers where they already are.Through influencer marketing, paid or incentivized social media users reach out to their social networks with information about what a business is offering and with links to the business’ social media profiles. This makes it easier for influencers’ already-large social networks to learn about your business and connect easily and can help business grow.