Question

Original scenario, I am going to place you in a situation where you need to advise a client on an advertising decision and provide a rationale for your decision.

Personally a simple and tried advertising system is lawn signs. Lawn signs is an extremely inexpensive form of advertising that allows for a great deal of selectivity. A manager can order about 100 Yard signs for about $300.00 , they can be fully decked out and have a great design. The manager or owner can then go around to the areas or business they want to get business in and start putting down signs on every corner that is a public space. They will just have to make sure that anytime they want to put it on private property that they ask for permission first. They can even go around to the local business in the area and ask to put their signs in their windows. Some business will agree but some will need to be negotiated with. Other then that they will just need to keep a log of where they put them down. Its not a complex advertising medium but one that has been around for century’s and continues to deliver. The only thing that may change that is that signs may not be a good choice is some areas have zoning laws where they prohibit signs in specific areas.

Please respond in 100-150 words

Answer 1

A catering company is planning to advertise its services to businesses in an area. It wants to use an advertising medium which is low to moderate in cost and moderate to high in audience selectivity. What do you recommend?

Over the years, for Micro economic organizations the role of advertising has rapidly increased, and it is important to understand the concepts surrounding the same. For the purpose of the case, it is important to understand the needs of the potential customers in general so that a robust medium can be chosen to reach out to the same.

Catering services are usually used in marriages or functions and are specific in nature therefore, advertising this on local newspapers or magazines or print ads is not recommended because the target audience would not be reached out appropriately.

On the other hand an alternative strategy can be Advertising on Social Media such as Facebook or other similar resources which target advertisements on specific sets of people with a recent interest in a particular subject and at the same time is cost efficient since pricing is reflective of the area and size of the target audience.

This can be used as an effective tool and will rapidly translate into a low or moderate cost strategy which will target a relatively higher audience with selective needs and requirements and can help the company in attaining the required levels of sales respectively.

The role and effectiveness of social media marketing has largely increased because of easy availability and the customization offered. Thus this is the optimum strategy I would suggest for the company to adopt and implement respectively given the constraints.

It will help in target oriented specific marketing which is in line with the objectives of the advertisement respectively.