Question

What are the benefits for a marketer in conducting Marketing Research?

Answer 1

Marketing research is defined as the interlinking research done between the consumers and the producers in order to extract maximum information from the market , resulting in benefits with regard to profits rates , approach and final utility out of any Production. Marketing research is primarily done by the producers while launching any kind of service to the market. The behaviour of consumer and the nature of market , both are very prevalent indications about how the production launch will work in favour of producer.

A production forms a direct first link with the consumers and the open market via a service which is called advertisement. Advertisement is an essential component of marketing. Advertisement enables the market to operate and engagement between producer and consumer is induced. Advertisement requires a a management team or a marketer, which instigates and get the process going. Marketer plays a very key role in reaching out to people and making engagements like manipulation or just forwarding a symmetric information towards the consumers from producers.

Hence marketer plays a very important role conducting market research as an interlinking catalyst in the market.