Question

1. In what ways should new stores be designed differently from older stores so as to reflect the differences in Gen X and Gen Y customers?

2. What is merchandise presentation and how does it impact sales?

3. Why is the background music so important to a store’s performance?

Answer 1

In any business, improvement is most important factor. Generation changes and business has to change in positive way to match up the requirement of generation.

1. The External and Interior should be as per modern reuirement. It should be colorful and trendy. The set up the store should be creative and innovative. The location of store should be a market place which will be approachable to youth and regular customer. This will help to attract more customers. The location plays the key role. As the generation changes, the people changes, their prefrences, taste changes.

For example the previous generation Gen X was not getting much influence by the exterior or interior of products. Their priority were different. They were just interested in their products whether it satiesfy their basic needs. Also the number of options and verity were limited. so they didn't had much options to explore. But as the generation changes, technology and other advances changes. Gen Y is aware of new technology and that ex factor. Their preference is not just the product, they look for that extra factor in product that it is different than other products in the market and how the service of the stores. The staff of the stores, the interior, the location, after sales service, offeres and discount are the area of new store design as a improvement than the older stores.

2. Merchaniste presentation is all about how your store looks. It is method to keep your store presentable, clean, organised, well managed. Though it is optional factor for the stores, but it surely make the positive different if store implement it. The store arrangement should be well organised. So that customer should find every product easily what they are searching for. It saves their time and they feels happy with the arrangmenet. This helps to improve the sales. Because If we compare the less space covered to organise the product with more units sold, the profit percentage will be high. Presentation should Includes following points

• Cleaning and dusting.- All the shelfs, window, floor should be clean. So that customer should feel that products are hygin. This will help to sell more products
• Electricity arrangement- Proper electricity and lighting arrangement should be made so that customer will not face any difficulty. The show off lights can help to look store more presentable and bright
• Proper style and Interior - The Interior of store should be as per modern requirement. The show piece, paintings would help. Also the attractive offers, discount, coupens and voucher will help to increase the sales.

3. The Music ithe factor which connects the youth easily. As youth likes to party, singing, dancing or celebrations,music plays the key role if you want to make your store different than others. Music helps to customer feel more live and happy. They like to spend more time where music is playing. It keeps the enviornment happy and live. It helps to create less argument while shopping or any disappointment occures. If mind is happy, customer tend to shop more. This leads to increase in sales.

Every business needs an improvement with every stage with changing generation and their demand preference.