Question

In: Operations Management

Define the micro-operations in the Coca-Cola World.

Define the micro-operations in the Coca-Cola World.

Solutions

Expert Solution

Coca-Cola is a company with rich and long history. The first drink was created in a pharmacy and the company has now almost reached to monopolize the beverage industry. With its rich history and strong working ethic, Coca-Cola has become one of the most beloved and recognizable companies in the world. In this way, Coca-Cola affects the promotion.

Micro operations in the coca-cola

1) Determine the price of the product based on competition combined with its unique quality make Coca-Cola affordable, indelible in mind, and sometimes essential for every consumer.

2) In order to optimize its distribution network, acknowledges as targeted customers international retail chains and restaurants.

3) “Customer Development and Training” a particular training program to the customers

4) strictly applies all the essential analyses

5) ultimately apply innovative and effective marketing and management strategies that will grow profit and brand reputation after the SWOT and 4Ps analysis.

6) Meeting the demands of local tastes and cultures with more than 230 brands in nearly 200 countries.

7) Consumers will have different experiences, given their personal preferences and location. Coca-Cola is adjusting its approach,so that it can tap into these differences and provide the appropriate marketing activities and beverages to connect with consumers


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