Question

The following statement about "Why the Message Matters" comes from this chapter. You job is to find a "marketing message" from whatever source you choose about an existing product or service with which you are familiar. Then determine from your own perspective whether or not you feel the "marketing message" is clearly stated. Explain why you feel the "marketing message" is clear, or why you feel it is not clear. Here is the statement from the chapter:

Why the Message Matters…A clear, consistent message can be the difference between a phenomenally successful marketing campaign and an utter waste of time and money. If you, as a marketer, have not defined your message clearly, how likely is it that your target audiences will get the message you want them to hear? Answer: Not very likely.

please I need an answer

Answer 1

The organisation whose marketing message I like to use is of Amazon. "Our goal is to be earth's most customer centric company." Analysing this line, we can say that Amazon has used one of the best strategic lines to attract and retain its image in the industry. Reasons are mentioned below:

1. Clear: One of the best feature of marketing message is to be clear. Earth's most customer centric company is tells about what are the main long term goals of the company which are clearly set. Amazon is actually the largest company with the large customer base and thus it helps people to easily understand its objectives.

2. Consistent and Short: The message should be consistent and long term. It shouldn't be for a short duration and should be changing. It should be short, sweet and can go for ages for the organisation which Amazon has successfully done.

3. Goes with the Company: The marketing message should give the customer an idea about the company and the services the company is providing. Customer centric company gives a proper idea regarding any organisation which works for the consumer, provides them service and products for their use and satisfaction which Amazon clearly does.