Question

Identify an example of a health communication intervention that has addressed the needs of vulnerable or underserved groups in your community. What has been the impact of this intervention among these groups? What suggestions would you make for improvement?

Answer 1

Health communication intervention

Health communication intervention means the usage of both written and oral communication methods to create awareness among the public to adopt healthy behaviors. Health communication interventions help society to improve their overall health and wellbeing. In fact, health communication makes society health literate.

Health communication intervention and vulnerable or underserved groups

Health communication intervention was very effective in disseminating antitobacco messages among vulnerable or underserved groups in the society, as they are the section affected the most through the usage of tobacco products. The health communication interventions helped the society to change its perspective toward the usage of tobacco products especially among the vulnerable sections such as racial and ethnic minorities, low-income families, and elderly, etc."Spit It Out" is an anti-smokeless tobacco program in West Virginia and was one of the many successful health communication interventions against tobacco. Many billboards were installed in different parts of the state as part of the "Spit It Out" campaign, also aired radio advertisements dealing with the negative effects of tobacco products, especially the smokeless tobacco. Health workers associated with local religious institutions to reach out the campaign to the vulnerable sections.

Impact of"Spit It Out" health communication intervention among vulnerable or underserved groups

• It helps in creating awareness regarding various health-related risks associated with smokeless tobacco products.
• It helps in promoting healthy behavior among the vulnerable sections in society.
• It helps in improving the health conditions of underserved groups.
• Many individuals come forward to attend tobacco cessation counseling.
• People came in increased numbers for nicotine replacement therapy.

Suggestion

• The "Spit It Out" health communication intervention took place only McDowell County in the West Virginia state. It should be extended to other parts of the state.

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