E-business
To explain this in simple terms, it is called as the process of
conducting business over the internet. It is a little different
from E-commerce which simply deals with buying and selling of goods
over the internet whereas E-business is something which is not
limited to a commercial transaction but also provides services over
the internet.
Remember, E-commerce is an e-business but never an e-business is
only e-commerce.
The best example of e-business would be Schindler Group, a
Switzerland-based elevator company which was found in the year
1874, This company is the best example on how a legacy company
incorporated e-business into its organization, as it uses digital
services to transform their own products and services not only
elevators and escalators but beyond that into the internet and
other mobility services. After introducing this e-business into
their organization they increased their business but still they
faced certain limitations as well which would be explained as
below,
The types of limitations and challenges with electronic business
vary from every organization, depending on the criterions. It also
depends on the amount of usages of these services towards their
operations while some organizations may use this for their entire
process, and some might just use for their partial ones.
Even in Schindler they had quite a few numbers of limitations
after implementing this e business technology into their business.
They are
- Security: E business generally has a great
external threat from hackers when compared to a traditional
business. This is because there is always a huge number of people
using the company’s information ins some way when compared to a
traditional business. The common issues of this security threat
when implementing e business in Schindler were keeping their
customers information private and confidential, and also the data
integrity. The methods they can handle to fix this problem is by
considering the reconstruction of physical security measures as
well as data storage, a good anti-virus software, firewalls.
- Sectoral limitations: It is a fact that not
all the companies can be highly successful in e-commerce. The
challenges come from a very wide range like lack of technology to
shipping. Here Schindler also faced problems in shipping some
large, odd-sized items which were uneconomical to transport across
borders, which made them difficult in making it difficult to sell
them online. They also faced problem legally while shipping it to a
different region of the world.
- Availability: This is an issue which was faced
by Schindler where their customers has to access certain
information of theirs when they need it. The messages must be
delivered in a timely manner and the information of theirs should
be stored securely. Since the availability of service is critical
for all Schindler’s website, there should be considerations to
concentrate on power outrages or even physical dames of their data
servers or any other device which supports this process.
- Maintenance cost: The company had to spend a
huge amount of money on the maintenance in crafting their websites
and its supporting devices. They will have to consider outsourcing
their e business maintenance to smaller companies rather hiring new
people. This might help them to reduce the costs and time as well.
This will also help them to find innovative solutions of their
existing problems.
- Momentary Intangibility: This is another
reason to consider for the company. Even though their websites
increase the overall business to the company, they don’t offer a
feel of personal touch or proximity until the product us delivered
and installed to their premises. The decision to buy a product may
vary largely between person to person, especially when they cannot
smell, taste or feel the product. This could be overcome by placing
outlets in every zone of a country or region.