Question

The family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group. Name two family categorizations and discuss the impact of each of the categories on buying behavior. Answer this question in 300 words (marketing management).

Answer 1

An individual’s immediate family members play an essential role in influencing his/her buying behaviour. No two individuals have same buying preferences. The buying tendencies of individuals vary as per their age, need, income, lifestyle, geographical location, willingness to spend, family status and so on.

A close relative plays an important role in influencing purchasing behavior. Individual purchasing priorities are not the same. Individual purchasing trends vary according to age, needs, income, lifestyle, geographic location, willingness to spend, and family status.

Restrictions on consumer knowledge or decisions that affect information processing and marketing results when making purchases or other decisions to market customer behavior. How a consumer's motivation and decision-making strategy differs depending on the level of product interest or consumer interest.

1. One is the buyer's parents who make up the guidance. From parents, a person receives guidance on religion, politics, and economy and a feeling of personal ambition, pride, and love.

2. The other is the breeder's family between the buyer's spouse and their children, which directly affects the buyer's daily behavior.

Retailers are interested in purchasing a wide range of products and services due to the relative roles and influences of their husbands, wife, and children. There are three main factors that directly affect family consumption. Family life cycle, family structure, and family decision-making process.

The economic situation of a person is very important when choosing a product and deciding to purchase a specific product. Consumers have reduced restaurant food, entertainment, and vacations during the recession. The restaurant chooses. Sellers should pay attention to personal income trends, savings, and interest rates. Retailers need to determine the degree to which their products and marketing programs can be customized to meet the needs of consumers in a variety of markets. The family life cycle is emotional and intelligent, from childhood to family retirement. Family life theory suggests that a successful transition can help prevent disease and stress-related stress or disease. Whether you are a parent or not, blood-related siblings bond of love, so the family experience will affect who you are and who you become. A better understanding of the challenges of each stage of the cycle increases your chances of success.