Question

1. Define culture and discuss its impact on international marketing?

Answer 1

^{culture is like an umbrella which encompasses the social behaviour and the ethics and norms of the human society, as well as the knowledge, beliefs, arts, laws, etc.}

Human acquire the culture through their learning and socialization, which shows the diversity of the culture across the society.

A cultural norm codifies worthy lead in the public eye; it fills in as rule for conduct, dress, language, and air in a circumstance, which fills in as a layout for desires in a social gathering. Tolerating just a monoculture in a social gathering can hold up under dangers, similarly as a solitary animal varieties can shrink even with ecological change, for absence of useful reactions to the change.Thus in military culture, valor is checked a perfect conduct for a person, as are obligation, respect, and reliability to the social gathering are considered ethics, or practical reactions in the continuum of contention. In the act of religion, undifferentiated from ethics can be distinguished in a social gathering.

Impact of cultural on international's marketing are as follows:

Culture is the totality of our life style & personality. At a glance is can be said that, culture is that what we are i.e. our way of dressings, specking, eating, thinking, learning, attitude, believes, values, norms etc all included in our culture. International marketing is the marketing activities of a company outside their country of origin.

Culture has a great impact on international marketing. A marketer must have to study about the local culture in-depth before offering a product to them. Because of every marketing promotion has done to promote the product i.e. communicating product feature to the customers and influence customers to buy it.

As the marketer has to make available the product according to the trend and the culture and has to be updated with the change in the culture.

As the sale of the product is totally depend on the type of the culture followed into the market.

In international market the marketer make the culture according to them and launch some new products and do the advertising of the product and make the people to buy their product by making a new trend into the market.

International market is purely impacted by the change in the country culture as all the sale of the product is totally dependent on the trend cycle of the market and the wants of the customer.