Question

Today, consumers want more than just delivery of products and services. They expect exceptional and memorable experiences known as “Experience Economy”. Explain how both Lazada and Shopee integrate these experiences for their customers.

Answer 1

Lazada

Lazada prefers not to be only an internet shopping stage, however a way of a life goal for individual purchasers in the computerized time, depending on the organization's qualities in framework, logistics arrange, innovation, administration, and a world-class online stage. Lazada has an arrangement to consistently put resources into its framework to keep up advertise administration. It adds greater speculation allotted to all components of the web-based shopping business, including new administrations and arrangements both for dealers and purchasers. As the supplier of online stage administration, Lazada gives the best shopping experience, on the web, yet in addition, disconnected concurrently. Lazada likewise brings the ability and innovation of Alibaba for change in accordance with the improvement of new administrations in the market, for example, information investigation and data the board, so all brokers will have a superior comprehension of clients' conduct. It additionally incorporates investigation works for requests, advertising patterns, and inventory networks. The organization has additionally quickened the improvement of turnkey e-installment administration to help its Lazada Wallet online installment stage, which is being propelled into the market. One of the key systems is 'Shoppertainment', which is a blend of diversion and way of life to raise great shopping experience to singular purchasers, together with the expansion of capacity to individual brokers to help advance their image and online store.

Shopee

Shopee is among the best two players in Thailand's E-trade market and to turn into an incorporated internet shopping application, concentrating on a great experience for the two dealers and purchasers who are making a shopping exchange, yet take an interest in giving items and administrations en route, together with e-installment administration for clients, Shopee now comprehends the shopping conduct of Thai customers. Shopee wants the two dealers and purchasers at Shopee to have a 'feeling of having a place', and to be a piece of its foundation. Shopee concentrates on 'incorporated capacity' for its items and association, with the including of way of life and amusement measurements. Shopee takes into account the individual clients past a normal web-based business stage, carrying fun exercises and smaller than normal games to pull in new clients into its eco-framework stage. Shopee concentrates on the enlistment of new disconnected shippers into our internet business framework through 'Shopee University', a program to build up the abilities of online stores just as little scope organizations, being held every year by Shopee specifically advertises, for example, Vietnam, Singapore, Indonesia, and Thailand, become a 'multi-purposed stage' that offers differentiated one-quit shopping administrations in a single application, for example, e-commercial center, e-wallet, just as nourishment search and conveyance.