Q1 Explain how Lazada and Shopee use the service dominant approach to marketing.

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Expert Solution

Service dominant approach means offering target customers a services mix which is optimally matched and managed by organizations like Shopee and Lazada. These companies have unique features and services expertise . They do marketing based on their logic and customer's response in a particular market segment.

Lazada offers it online products and services based on feedback and trends of a particular market like southwest Asian customers. It has aggressive services delivery based on technological advancement and innovation in displaying products. It gives personalized offerings to end users as per their cultural differences and backgrounds .

Shopee is known for its online business in Southeast Asian countries. It has formulated its business model suitable to retail customers in this region. It has developed good marketing strategies to target customer through mobile marketing. It also offer customized services to end online users. Discounts offers and cashback are given to shop more and more products. Ultimately, it brings customer loyalty towards shopee as a brand online seller.

keosha answered 5 days ago

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