Q1 Explain how Lazada and Shopee use the service dominant approach to marketing.

Expert Solution

Service dominant approach means offering target customers a services mix which is optimally matched and managed by organizations like Shopee and Lazada. These companies have unique features and services expertise . They do marketing based on their logic and customer's response in a particular market segment.

Lazada offers it online products and services based on feedback and trends of a particular market like southwest Asian customers. It has aggressive services delivery based on technological advancement and innovation in displaying products. It gives personalized offerings to end users as per their cultural differences and backgrounds .

Shopee is known for its online business in Southeast Asian countries. It has formulated its business model suitable to retail customers in this region. It has developed good marketing strategies to target customer through mobile marketing. It also offer customized services to end online users. Discounts offers and cashback are given to shop more and more products. Ultimately, it brings customer loyalty towards shopee as a brand online seller.

keosha answered 4 months ago

Using the marketing mix “Place” and “Promotion”, explain how Lazada and Shopee changes the retailing industry....

Using the marketing mix “Place” and “Promotion”, explain how Lazada and Shopee changes the retailing industry.

Provide practical recommendations for marketing managers as to how they can apply the service-dominant logic (SDL)...

Provide practical recommendations for marketing managers as to how they can apply the service-dominant logic (SDL) in their organisations.

Q1: How would you explain the “Duty of Care” of the Design Engineer to a marketing...

Q1: How would you explain the “Duty of Care” of the Design Engineer to a marketing executive, or to a legal representative, or to a business manager? Is there one explanation that all could understand and agree? Q2: Why is it important to follow the Engineers Australia Code of Ethics in your engineering design work? Is there less need to abide by the Engineers Australia Code of Ethics if you are not a member of Engineers Australia?

Write on the Five-Step Marketing Research Approach detailing how you will use each step to solve...

Write on the Five-Step Marketing Research Approach detailing how you will use each step to solve the membership issue the local nonprofit charity is facing. Address the following in your role as marketing manager: Scenario: You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You've noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization's ability to survive and grow. You have decided to...

Explain how a service-oriented architecture approach can be used to manage, control, and minimize disasters and...

Explain how a service-oriented architecture approach can be used to manage, control, and minimize disasters and incidents? Provide an example of how within the context of a BCP.

Q1. Explain How Routinization is among the Marketing Channel benefits to Upstream channel members. Your answer...

Q1. Explain How Routinization is among the Marketing Channel benefits to Upstream channel members. Your answer should be at least 150 words; use two academic resources and one of them should be your assigned textbook and you must use examples.

Six Stigma and TQM approach quality from different perspectives. For a customer service operation, explain how...

Six Stigma and TQM approach quality from different perspectives. For a customer service operation, explain how each of these two approaches could be used to address the complaints that are being recieved from the customers about the poor customer service.

Q1 Explain the human relations approach to management with particular focus on attaining organisational outcomes. Explain...

Q1 Explain the human relations approach to management with particular focus on attaining organisational outcomes. Explain five (5) positive role of social interaction of employees influence in enhancing organisational efficiency.

How likely do you think it is that self-service will become the dominant mode of customer...

How likely do you think it is that self-service will become the dominant mode of customer problem resolution in the near or distant future? Support your answer with facts and examples from the text.

Internet Marketing: Whats internet Marketing? Discuss an existing company that use internet marketing? how it use...

Internet Marketing: Whats internet Marketing? Discuss an existing company that use internet marketing? how it use Internet marketing to promote one of its products? which product and why? what are the benefit of internet marketing ? Support Information: As in any new industry or concept, the Internet has its share of confusing buzzwords and jargon. A website produced by Matisse Enzer, presents a comprehensive glossary of Internet terms. http://www.matisse.net/files/glossary.html Many traditional elements of marketing easily translate into Internet marketing such...

Question