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write more detailed information about Apple for example: their line of business, products, customer base, geography,...

write more detailed information about Apple for example: their line of business, products, customer base, geography, future investments and plans, etc.(you can find more information in their annual report)

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Apple Inc. is associate yank transnationaltechnology company headquartered in Cupertino, California, that styles, develops, and sells client physics, laptop software package, and on-line services. it's thought ofone in every of the massive Four schoolfirms in conjunction with Amazon, Google, and Facebook.Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in Gregorian calendar month 1976 to develop and sell Wozniak's Apple I pc, although Wayne soldhis share back inside twelve days. it had been incorporated as Apple pc, Inc., in Jan1977, and sales of its computers, together with the Apple II, grew quickly. inside manyyears, Jobs and Wozniak had employed aworkers of pc designers and had a line. Apple went public in 1980 to instantmonetary success. Over successive few years, Apple shipped new computers that includes innovative graphical user interfaces, like the first Macintosh in 1984, and Apple's selling advertisements for itsproduct received widespread crucialacclaim. However, the high value of itsproduct and restricted application library caused issues, as did power struggles between executives. In 1985, Wozniak departed Apple amicably Associate in Nursingd remained an unearnedworker,while Jobs et al. resigned to found Next.

As the marketplace for personal computersdilated and evolved through the Nineteen Nineties, Apple lost market share to the lower-priced duopoly of Microsoft Windows on Intel computer clones. The board recruited corporate executive Gil Amelio to what would be a 500-day charge for him to rehabilitate the financially troubled company—reshaping it with layoffs, govtrestructuring, and products focus. In 1997, hesemiconductor diode Apple to shop forNeXT, resolution the urgently unsuccessfulOS strategy and transportation Jobs back. Jobs pensively regained leadershipstanding, changing into corporate executivein 2000. Apple fleetly came back toprofitableness below the reviving assumetotally different campaign, as he restoredApple's standing by launching the iMac in 1998, gap the distributor of Apple Stores in 2001, and deed varied corporations to broaden the software system portfolio. InJan 2007, Jobs renamed the corporateApple Iraqi National Congress., reflective its shifted focus toward shopper physics, and launched the iPhone to nice crucial acclaim and monetary success. In August 2011, Jobs resigned as corporate executive because ofhealth complications, and Tim Cook became the new corporate executive. 2months later, Jobs died, marking the tip ofAssociate in Nursing era for the corporate.

Apple is acknowledge for its size and revenues. Its worldwide annual revenuedestroyed $265 billion for the 2018 financial year. Apple is that the world's largest technology company by revenue and one in all the world's Most worthy corporations. it'sconjointly the world's third-largest itinerantmanufacturer when Samsung and Huawei.In August 2018, Apple became the primarypublic U.S. company to be valued at over $1 trillion.The company employs 123,000regular employeesand maintains 504 retail stores in twenty four countries as of 2018.It operates the iTunes Store, that is that theworld's largest music merchant. As of Jan2018, over one.3 billion Apple product aractively in use worldwide. the corporateconjointly includes a high level whole|of brand name|of name} loyalty and ishierarchal because the world's Most worthybrand. However, Apple receives importantcriticism relating to the labor practices of its contractors, its environmental practices and unethical business practices, together withanti-competitive behavior, further because the origins of source.

Customers

Although Apple is considered a premium brand and many products come with a premium price tag, teens are consider one of the primary Apple target market demographics. This is because teens are attracted to the value of an iPod and this translates into wanting iPhones, Macs, and other products later on in life.

54% of shoppers UN agency purchaseassociate iPhone say that their last phone was additionally associate iPhone.
1 in four individuals say that they’ve purchased Apple product as a result of their friends additionally had associate Apple product.
For people that have purchased multiple Apple product within the past 5 years, buthalf-hour say that the iPhone is that the best phone on the market these days.
Just 0.3% of individuals during a recent survey expressed that the interface created by Apple is that the reason why they like the brand’s product.
The average house financial gain for mackhouse owners is $98,500.
2 out of each five mack house owners is younger than thirty four.
Apple may be a premium complete that'srelated to a premium financial gain level. It’s a complete that everybody might want,however not everybody will afford. For this reason, the simplest customers for Apple tend to be younger and wealthier, thereforeMillennials tend to be subsequent most well-liked targeted demographic once teenagers. Millennials area unit hooked into technology like no alternative generation, exploit the advantages Apple will give, and this results in a lot of wealth for them and a lot of sales for Apple.

Products

1.Macintosh

2.iPod

3.iPhone

4. iPad

5.Apple Watch

6.Apple TV

7.HomePod

8.macOS

9.iOS

10.iPadOS

11.watchOS

12.tvOS

13.iLife

14.iWork

15.Final Cut Pro

16.Logic Pro

17.GarageBand

18.Shazam

19.Siri

Services

  • App Store
  • Apple Arcade
  • Apple Card
  • Apple Music
  • Apple News+
  • Apple Pay
  • Apple Store
  • Apple TV+
  • iBooks Store
  • iCloud
  • iMessage
  • iTunes Store
  • Mac app store

Future investments and plans

During the fiscal third quarter of 2019, Apple spent $4.2 billion on research and development. That marks the most Apple has ever spent on R&D during a single quarter.

With spending of $4.2 billion, Apple spent 7.9 percent of its total revenue on research and development during the quarter. According to CNBC, that marks the highest percentage since 2003. That also means Apple is on track to spend over $16 billion on R&D during 2019.

It’s hard to know where Apple’s R&D spending focuses. Some of it likely goes to products that are already released, while some goes to future products – like Project Titan and the oft-rumored augmented reality headset.

Apple is also in the process of trying to “own an decontrol the primary technologies behind the products that we make.

Some Highlights of the Annual report

Cupertino, California — July 30, 2019 — Apple today announced financial results for its fiscal 2019 third quarter ended June 29, 2019. The Company posted quarterly revenue of $53.8 billion, an increase of 1 percent from the year-ago quarter, and quarterly earnings per diluted share of $2.18, down 7 percent. International sales accounted for 59 percent of the quarter’s revenue.

“This was our biggest June quarter ever — driven by all-time record revenue from Services, accelerating growth from Wearables, strong performance from iPad and Mac and significant improvement in iPhone trends,” said Tim Cook, Apple’s CEO. “These results are promising across all our geographic segments, and we’re confident about what’s ahead. The balance of calendar 2019 will be an exciting period, with major launches on all of our platforms, new services and several new products.”

“Our year-over-year business performance improved compared to the March quarter and drove strong operating cash flow of $11.6 billion,” said Luca Maestri, Apple’s CFO. “We returned over $21 billion to shareholders during the quarter, including $17 billion through open market repurchases of almost 88 million Apple shares, and $3.6 billion in dividends and equivalents.”

Apple is providing the following guidance for its fiscal 2019 fourth quarter:

  • revenue between $61 billion and $64 billion
  • gross margin between 37.5 percent and 38.5 percent
  • operating expenses between $8.7 billion and $8.8 billion
  • other income/(expense) of $200 million
  • tax rate of approximately 16.5 percent

Apple’s board of directors has declared a cash dividend of $0.77 per share of the Company’s common stock. The dividend is payable on August 15, 2019 to shareholders of record as of the close of business on August 12, 2019.

Apple will provide live streaming of its Q3 2019 financial results conference call beginning at 2:00 p.m. PDT on July 30, 2019 at www.apple.com/investor/earnings-call. This webcast will also be available for replay for approximately two weeks thereafter.

Apple periodically provides information for investors on its corporate website, apple.com, and its investors relations website, investor.apple.com. This includes press releases and other information about financial performance, reports filed or furnished with the SEC, information on corporate governance and details related to its annual meeting of shareholders.


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