In: Finance
write more detailed information about Apple for example: their line of business, products, customer base, geography, future investments and plans, etc.(you can find more information in their annual report)
Apple Inc. is associate yank transnationaltechnology company
headquartered in Cupertino, California, that styles, develops, and
sells client physics, laptop software package, and on-line
services. it's thought ofone in every of the massive Four
schoolfirms in conjunction with Amazon, Google, and Facebook.Apple
was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in
Gregorian calendar month 1976 to develop and sell Wozniak's Apple I
pc, although Wayne soldhis share back inside twelve days. it had
been incorporated as Apple pc, Inc., in Jan1977, and sales of its
computers, together with the Apple II, grew quickly. inside
manyyears, Jobs and Wozniak had employed aworkers of pc designers
and had a line. Apple went public in 1980 to instantmonetary
success. Over successive few years, Apple shipped new computers
that includes innovative graphical user interfaces, like the first
Macintosh in 1984, and Apple's selling advertisements for
itsproduct received widespread crucialacclaim. However, the high
value of itsproduct and restricted application library caused
issues, as did power struggles between executives. In 1985, Wozniak
departed Apple amicably Associate in Nursingd remained an
unearnedworker,while Jobs et al. resigned to found Next.
As the marketplace for personal computersdilated and evolved
through the Nineteen Nineties, Apple lost market share to the
lower-priced duopoly of Microsoft Windows on Intel computer clones.
The board recruited corporate executive Gil Amelio to what would be
a 500-day charge for him to rehabilitate the financially troubled
company—reshaping it with layoffs, govtrestructuring, and products
focus. In 1997, hesemiconductor diode Apple to shop forNeXT,
resolution the urgently unsuccessfulOS strategy and transportation
Jobs back. Jobs pensively regained leadershipstanding, changing
into corporate executivein 2000. Apple fleetly came back
toprofitableness below the reviving assumetotally different
campaign, as he restoredApple's standing by launching the iMac in
1998, gap the distributor of Apple Stores in 2001, and deed varied
corporations to broaden the software system portfolio. InJan 2007,
Jobs renamed the corporateApple Iraqi National Congress.,
reflective its shifted focus toward shopper physics, and launched
the iPhone to nice crucial acclaim and monetary success. In August
2011, Jobs resigned as corporate executive because ofhealth
complications, and Tim Cook became the new corporate executive.
2months later, Jobs died, marking the tip ofAssociate in Nursing
era for the corporate.
Apple is acknowledge for its size and revenues. Its worldwide
annual revenuedestroyed $265 billion for the 2018 financial year.
Apple is that the world's largest technology company by revenue and
one in all the world's Most worthy corporations. it'sconjointly the
world's third-largest itinerantmanufacturer when Samsung and
Huawei.In August 2018, Apple became the primarypublic U.S. company
to be valued at over $1 trillion.The company employs 123,000regular
employeesand maintains 504 retail stores in twenty four countries
as of 2018.It operates the iTunes Store, that is that theworld's
largest music merchant. As of Jan2018, over one.3 billion Apple
product aractively in use worldwide. the corporateconjointly
includes a high level whole|of brand name|of name} loyalty and
ishierarchal because the world's Most worthybrand. However, Apple
receives importantcriticism relating to the labor practices of its
contractors, its environmental practices and unethical business
practices, together withanti-competitive behavior, further because
the origins of source.
Customers
Although Apple is considered a premium brand and many products come with a premium price tag, teens are consider one of the primary Apple target market demographics. This is because teens are attracted to the value of an iPod and this translates into wanting iPhones, Macs, and other products later on in life.
54% of shoppers UN agency purchaseassociate iPhone say that
their last phone was additionally associate iPhone.
1 in four individuals say that they’ve purchased Apple product as a
result of their friends additionally had associate Apple
product.
For people that have purchased multiple Apple product within the
past 5 years, buthalf-hour say that the iPhone is that the best
phone on the market these days.
Just 0.3% of individuals during a recent survey expressed that the
interface created by Apple is that the reason why they like the
brand’s product.
The average house financial gain for mackhouse owners is
$98,500.
2 out of each five mack house owners is younger than thirty
four.
Apple may be a premium complete that'srelated to a premium
financial gain level. It’s a complete that everybody might
want,however not everybody will afford. For this reason, the
simplest customers for Apple tend to be younger and wealthier,
thereforeMillennials tend to be subsequent most well-liked targeted
demographic once teenagers. Millennials area unit hooked into
technology like no alternative generation, exploit the advantages
Apple will give, and this results in a lot of wealth for them and a
lot of sales for Apple.
Products
1.Macintosh
2.iPod
3.iPhone
4. iPad
5.Apple Watch
6.Apple TV
7.HomePod
8.macOS
9.iOS
10.iPadOS
11.watchOS
12.tvOS
13.iLife
14.iWork
15.Final Cut Pro
16.Logic Pro
17.GarageBand
18.Shazam
19.Siri
Services
Future investments and plans
During the fiscal third quarter of 2019, Apple spent $4.2 billion on research and development. That marks the most Apple has ever spent on R&D during a single quarter.
With spending of $4.2 billion, Apple spent 7.9 percent of its total revenue on research and development during the quarter. According to CNBC, that marks the highest percentage since 2003. That also means Apple is on track to spend over $16 billion on R&D during 2019.
It’s hard to know where Apple’s R&D spending focuses. Some of it likely goes to products that are already released, while some goes to future products – like Project Titan and the oft-rumored augmented reality headset.
Apple is also in the process of trying to “own an decontrol the primary technologies behind the products that we make.
Some Highlights of the Annual report
Cupertino, California — July 30, 2019 — Apple today announced financial results for its fiscal 2019 third quarter ended June 29, 2019. The Company posted quarterly revenue of $53.8 billion, an increase of 1 percent from the year-ago quarter, and quarterly earnings per diluted share of $2.18, down 7 percent. International sales accounted for 59 percent of the quarter’s revenue.
“This was our biggest June quarter ever — driven by all-time record revenue from Services, accelerating growth from Wearables, strong performance from iPad and Mac and significant improvement in iPhone trends,” said Tim Cook, Apple’s CEO. “These results are promising across all our geographic segments, and we’re confident about what’s ahead. The balance of calendar 2019 will be an exciting period, with major launches on all of our platforms, new services and several new products.”
“Our year-over-year business performance improved compared to the March quarter and drove strong operating cash flow of $11.6 billion,” said Luca Maestri, Apple’s CFO. “We returned over $21 billion to shareholders during the quarter, including $17 billion through open market repurchases of almost 88 million Apple shares, and $3.6 billion in dividends and equivalents.”
Apple is providing the following guidance for its fiscal 2019 fourth quarter:
Apple’s board of directors has declared a cash dividend of $0.77 per share of the Company’s common stock. The dividend is payable on August 15, 2019 to shareholders of record as of the close of business on August 12, 2019.
Apple will provide live streaming of its Q3 2019 financial results conference call beginning at 2:00 p.m. PDT on July 30, 2019 at www.apple.com/investor/earnings-call. This webcast will also be available for replay for approximately two weeks thereafter.
Apple periodically provides information for investors on its corporate website, apple.com, and its investors relations website, investor.apple.com. This includes press releases and other information about financial performance, reports filed or furnished with the SEC, information on corporate governance and details related to its annual meeting of shareholders.