Identify two RECENTLY formed alliances. For each alliance, identify whether the companies' other products are generally...

Identify two RECENTLY formed alliances. For each alliance, identify whether the companies' other products are generally competitors or completmentary products. What are the goals of each alliance? What brought them together? Discuss whether you think a stragetic alliance is an effective way for these organizations to meet their goals.

EXAMPLES HAVE TO BE AT LEAST FROM THE PAST 2 YEARS

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Uber and Daimler- This strategic partnership was made in 2017. Daimler is the leading automotive manufacturers. Uber is a cab service. The strategic partnership between Uber and Daimler is to provide reliable transportation to everyone and everywhere through self-driving cars. It is a combination of ridesharing network with the world class vehicles from Daimler. The main mission of the partnership is to avoid traffic accidents, free up huge parking space which is currently being occupied by billion plus vehicles and provide best customer experience to customers. The partnership is a cross sector alliance since it is a partnership between product and service.
Daimler and Chargepoint- Daimler is a leading automotive manufacturer and Chargepoint is the world’s leading provider for electric mobility charging solutions. Daimler is planning to innovate in the field of intelligent electric mobility in Mercedes-Benz products. The combination is to provide intelligently networked charging solutions with a comprehensive infrastructure as customer expectations are associated with the same. This strategic alliance is Mergers and Acquisition and the type of partnership is to complement each other’s products. Personally speaking, it is a step forward for both Daimler and Chargepoint in the field of innovation and technology by providing electric mobility vehicles in a more comprehensive product like Mercedes- Benz.

keosha answered 10 months ago

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