Question

In: Operations Management

Evaluate the competitive advantage of the corporation on its market. Suggest some recommendations for the managers...

Evaluate the competitive advantage of the corporation on its market. Suggest some recommendations for the managers of samsung company to improve this competitive advantage

Expert Solution

Evaluation of a corporation's competitive advantage are to evaluate its strength and weakness in two forms- by distinguishing it with its competitors and by comparing it with its competitors and then analysing the measures to fill the gap where competitors are lacking.This helps in outperforming the competitors.

Evaluation of Samsung Competitive strategy:-

Strongly committed to Research and development programmes to avail the customers latest technology and employ about 80 percent of their revenue to research and development activities.

By introducing combination of American and Japanese strategies in operations of Samsung, it has boosted up its competitive advantage. Where American company focuses over single product, japanese strategy focuses on multiple products. By aligning both of them Samsung deals in vertical integration and horizontal diversification

Latest technology and quality products at affordable prices to attract more and more customers.

Samsung is one of the top leading company at international level in electronics industry. This make it more reputed organization and enhances its competitive advantage.

SWOT analysis of Samsung to recommend its managers for the improvement of competitive advantages-

Strength-

Globally strong brand tied with consumer electronics

Expertise in manufacturing of semi conductors and electronics

Weakness-

Its dependency over Android OS

Google influence over Android

Opportunities

Strategic partnership with service firms dealing online and talented software developers

Business growth through development of products and their diversification

Threats

Lawsuits and legal claims

Cut throat competition in the industry

Recommendation

Company should exploit the opportunities like strategic partnerships and overcome its weakness of lack in comprehensive platform of competitiveness.Samsung should develop their own platform to enhance their services.

keosha answered 4 months ago

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