What is Amazon's product/market focus? What is Amazon's basis of competitive advantage?

What is Amazon's product/market focus?

What is Amazon's basis of competitive advantage?

Expert Solution

Q: What is Amazon's product/market focus?

Buiness Focus

Business Focus is the strategy of the organization to continuously work on the predefined activity to achieve the business goals and objectives. It helps the organizations to focus on every task of the business and its development. Example: Company Focus Customer Satisfactions.

Amazon's Product Focus

Amazon's Product focus helps us to understand the strategy and tactics of the Business towards consumer products, which help to capture the market share and satisfy the customer. Some of Amazon's Product Focus:

Providing Convenience Goods and Services.
Wide Variety of products with low prices.
Maintaining High Standards of Customer Service.
Exclusive Brands and Standard of Quality.
Hassle-Free replacements and refunds.

Amazon's Market Focus

Amazon's Market focus helps us to know about the strategy and tactics of the Business towards the consumer markets, which help to capture the market share and improve the company brand value. Some of Amazon's Market Focus:

Online Marketing and convert them into customers.
Attract Customer through Rating and Review of the product.
Buiness Loyalty towards Customers.
Continuous innovations and improvements.
Free Shiping with Safety of Products.

Q: What is Amazon's basis for competitive advantage?

Competitive Advantage

Competitive Advantage is the qualities and features of the company to make superior in the competitive world. It helps the business to take advantage of competitive strength to attract the customer and increase market share. Business success depends upon the competitive strength and capacity to face competition.

Amazon's basis of Competitive Advantage

Many factors make the Amazon Competitive strength and market leader. That helps the Amazon's to become the global brand and take advantage of competitive strength to increase their market share and brand value. Some Amazon's basis of Competitive Advantage:

Timely Delivery of the product.
Maintaining Quality Standard.
Wide variety of products and Services.
Convenient Shopping from Home.
Competitive Price with Free Shipping.

In short, we conclude that Amazon's Focus on Product and Market to improve customer experience with continuous improvement and development. Amazon Competitive Stranegh helps them to grow continuously and increase customers towards online shopping.

All the very best, take care

keosha answered 1 year ago

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