Financial objectives of opening a Bar and
Grill:
- Improve the profit margin over time.
- Increase average ticket per person or per table.
- Increase monthly net restaurant sales.
- Add new revenue streams by introducing various forms of
acceptance of payment.
- Test service charges.
- Breakdown goals into separate expenditure categories.
Strategic objectives of opening a Bar and
Grill:
- Establish customer loyalty and make them a regular
customer.
- Increase customer delight by offering a diversified menu, one
that caters to the likes of all people of all ages.
- Improve brand recognition by serving top quality food and
beverages.
- Keep the customers coming back for more by providing good
ambience and giving the place a distinct look.
- Increase traffic by increasing the number of new
customers.
- Expand the business and branch it out over time.
- Increase staff productivity. And keep wait-time to a
minimum.