Question

Unit VIII PowerPoint Presentation
HCM 3002, Introduction to Health Care Management 3
Imagine that you are the marketing manager for a healthcare organization. You and your team would like to create a
marketing message to target the organization’s primary market. It is your job to convince the governing board to give your
team the funds it needs to produce the message.
Create a PowerPoint presentation of no less than five slides (not including the title slide and reference slides) in which you
explain the value of creating and implementing a marketing plan for the organization, provide an example of an effective
marketing message, and discuss various appropriate marketing vehicles for your organization.
Information about accessing the Grading Rubric for this assignment is provided below

Answer 1

MARKETING PLAN FOR A HEALTH CARE ORGANIZATION

Slide 1

IMPORTANCE OF MARKETING PLAN FOR A HEALTH CARE ORGANIZATION

•Marketing your healthcare practice provides an open line of communication to your patient audience by building trust and piquing interest.

•Healthcare marketing allows you to increase your patient connections and nurture those relationships to form long-term, loyal patients

Slide 2

What purpose do market plans fulfill for the healthcare organization?

•A good marketing plan allows you

•to anticipate, assess, prepare, build a road map to follow, cover-your-bases, construct necessary support systems,

•protect yourself and dramatically improve your chances for marketing success.

•A plan is an essential business tool for hospitals, medical groups or provider practices.

Slide 3

How do you write a marketing plan for healthcare organizations?

• •Things to Include in Every Healthcare Marketing Plan
• •Product and Services Audit.
• •Clearly Defined Buyer Personas.
• •S.M.A.R.T. Business, Marketing, and Sales Goals.
• •Sales Process and Lead Identification Overview.
• •Current Marketing Summary and Gap Analysis.
• •Campaign Foundations.
• •Your Recommended Strategy.

Slide 4

EXAMPLE OF AN EFFECTIVE MARKETING MESSAGE

•The Mayo Clinic

•Campaign: Sharing Mayo Clinic Blog

•The Mayo Clinic sees patients from literally all around the world and the goal of the sharing mayo clinic blog is to unite these diverse patients into a global online community.

•The blog showcases stories from patients, family members, and Mayo Clinic staff.

Slide 5

A MARKETING VEHICLE

A marketing vehicle is a specific tool that is used to deliver an advertisement to its intended audience.

This vehicle can be a page in a magazine, a flyer delivered to a mailbox, or an advertisement on the side of a city bus.

A marketing vehicle can be thought of as a specific marketing channel included within a marketing medium that is used to transfer the message.

In this context, a medium is a form of communication such as television, print magazines, radio, social media posts, and so forth.

Alternatively, a marketing vehicle would be a specific example of a publication, radio station, website, etc. within that medium that is implemented by the advertising firm.

Without a marketing vehicle, a company has no way to reach consumers with its advertisements.

These inspiring stories and the sense of community that comes from sharing them in one place plays directly into Mayo Clinic's well-known reputation as a trusted healthcare resource. Of course, Mayo Clinic is no stranger to having multiple blogs and general health care marketing awesomeness.

( since powerpoint could not be uploaded in word format answer is given)