Question

Complete the 3 answers in 500 words

Q1 What makes OREO a good global product? List, at least, three factors.

Q2 How does OREO change its product and promotion strategy to meet customer needs in different country markets? List, at least, five changes.

Q3 What challenges does OREO faces in the global market? List, at least, three challenges.

Answer 1

Q1. Oreo is a good global product for following reasons :-

1. It is liked around the world with its original shape and identity of a sandwich cookie filled with cream.

2. The product is accepted in world markets in various shapes, sizes and flavours thus becoming a global product with its presence in different markets with variations as popular in those markets.

3. The product is known for its global standards of quality and distinct tastes as found in different world markets.

Q2. Oreo has changed its product and promotion strategy to meet in customer needs in different markets by doing marker research to find the local opinion about the product and finding ways to change it as per local customer preferences. Oreo changed its marketing and promotion strategy in China in following five ways :-

1. Oreo changed its shape, in China it sold square shaped cookies

2. Oreo also changed the flavour as per preferences of local population to make it more chocolatier and less sweeter.

3. Oreo introduced Oreo wafers in China and new flavours like Orange, green tea etc.

4. Oreo also launched ice cream flavour in countries like China and Indonesia as it was found cookie consumption is more in winters than in warmer weathers and Oreo ice cream were successful in such weather.

5. Oreo launches different versions in support of campaigns like for a new movie Rio with blueberry colored cream cookies and rainbow cream cookies in support of diversity initiatives .

Q3. Three challenges that Oreo faces in world markets are as given below : -

1. It faces pricing issues as in local markets there are many other competitively priced cookie brands available.

2. Oreo also faces issues with distribution as the brand is a global brand with global strategy for distribution and is not as easily available in local markets as there is lesser awareness.

3. Oreo faces challenges with its distinct taste and flavours as it is different from normal cookies available in market and has international flavours that need to be customised to local customers preferences.