Question

Q1. What are the trends in the beverage industry (500-600 words)

Answer 1

Here are the trends in the beverage industry:

The focus is increasing on health & wellness related products.

• Overall across the world, there has been an increased focus on health and wellness - Millennials and Gen- Z are health focussed and want to prefer the drinks that are new, healthier alternatives and have less sugar.
• Overall soda products are declining and sparkling water products, plant-based water, functional beverages, fruit-based beverages are gaining more interest and consumer popularity.
• The low calorie, and the non - alcoholic version of wine and other spirits are showing immense growth in the beverage industry.  

Premiumisation is another massive trend in the beverage industry.

• The economy before COVID-19 showed great signs across the globe and hence the consumer interest is towards expensive and premium drinks.
• The access to various roasts across the world the access to premium coffee is becoming easier.
• Visiting local coffee shops is becoming easier and at home buying single-origin, whole beans coffees are becoming the new mainstream.
• Premium mixers are also gaining attraction and zero - alcohol, zero-calorie beverages made with herbal ingredients are gaining popularity.
• The price tag is high and the consumers are willing to pay for them as there is heavy demand for the same.

Convenience is another major factor and trend in the beverage industry:

• Beer & soda in cans are not the sole beverages and canned wines & cocktails have also become popular.
• It helps the customers to have ease of drinking at the preferred location & also generates instant satisfaction.
• Read to drink cold beer coffee, cold-pressed juices are becoming quite accessible and popular adding to the healthy lifestyles.

Other trends:

• Not only cans delivering convenience but businesses and companies are delivering products and alcohol in sixty minutes or less.
• Dirty Lemon is a great example of the future of businesses.
• We have subscriptions for coffee, beer, wine, spirits and other associated products and consumers are using the internet to keep ordering these products.
• The current business are disrupting old methods and making the drinks more accessible.
• With the new social environment, people have environmental concerns and prefer beverages with less excess packaging, using less single-use plastics and responding to more eco-friendly substitutes.
• Aluminium cans and paper boxes are more preferred in the beverage industry.
• Alcohol production is happening used alternative sources of energy to run distilleries, reducing waste from plants and removing plastic packaging.

The society is becoming a snack society and with new working hours and workplace culture elements, people are becoming more flexible and virtual. Hence the eating habits are changing and instead of consuming three main meals people prefer healthy snacks and beverages throughout the day.

Another major trend has been to opt for nutrition which is plant-based and due to important of climate change peace and soulful beverages and ingredients are getting more attraction.

Overall the industry is seeing the huge transformation. New twists ion traditional drinks are being adopted and new concepts are gaining new audiences. The customer preferences and taste are expanding making sure this industry to see many more changes in the near future. Wellness and health consciousness is driving the industry.

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