In: Operations Management
Riipen Case Study The Situation:
Riipen’s mission is to end the very real social problem of
underemployment. Employment or income as the number 1 reason
students list for choosing to attend post-secondary has grown from
50% to 90% since the year 2000 (Source: New America). Disturbingly,
nearly 1/2 of university and college grads are underemployed in
North America (Source: Federal Reserve Bank of New York). We also
know now that if a recent graduate starts their careers
underemployed, they’re more likely to stay underemployed 5 years
(67% likely) and 10 years (50% likely) later (Source: Strada
Education, Burning Glass). Lack of relevant experience is listed as
one of the top three reasons why recent grads are rejected from the
candidate search. This means first jobs matter. We can no longer
rely on a recent graduates first job as the landing pad where they
gain the experience to launch their careers. Students need to gain
relevant experience throughout their degree to set themselves up
for success upon graduation and for the rest of their careers.
Riipen aims to solve this problem by bringing the relevant work
experience to students right in the classroom where it’s for course
credit and doesn’t require them to put off their graduation by
taking an internship or co-op. To date, Riipen has enabled 50,000
students at 150+ post-secondary institutions to partake in 1.5
million hours of applied learning with over 10,000 industry
partners. Beyond experience, students’ need a way of connecting to
the right potential employers and articulating their skills and
experience to increase their chance of finding relevant employment.
Currently, Riipen solves this challenge by offering a student
portfolio where students can collect skill verifications, written
recommendations and now even badges for their work that they can
market to employers in their network to increase their chances of
being hired. Now that we’ve built up global talent pool of
industry-vetted student profiles, our organizations want the
ability to search through the data base and invite students that
have chosen to opt in to gain access to exclusive job opportunities
only available to students the can demonstrate experience and
skills through Riipen projects. The goal is to a) increase the
number of channels that students and employers can connect to make
better employment matches b) to increase revenue streams so that
Riipen can invest in growing the student, employer, educator,
ecosystem and increase access to project-based learning and better
employment outcomes for students/companies.
The Ethical Dilemma:
As seen in the scenarios included in the link below, Riipen is
debating whether to charge more for this service (let’s call it
“Riipen.Recruiter” [play off of linkedin recruiter]) and increase
revenue which in turn would allow Riipen to reach more students but
may reduce the % of students that get hired through the app in the
short term or whether to charge less for the Riipen.Recruiter so
that more companies can access and a higher % of students using the
platform get hired, however, growth is delayed and Riipen reaches
fewer students in the longterm.
Question: You are the Director Operations and Client Success,
develop your own personal position on what you think the company
vision should be for the future; Eg. what kind of values and role
do you see the firm playing in the next 5 to 10 years? and then
answer the following questions as the director of operations and
client success
As the Director of Technology, you have to adjust the income and
development that is required for the administration to develop,
with the conceivable decline in arrangements sooner rather than
later. The strategic the association is to end or possibly lessen
the issue of joblessness of school and college, graduates. In any
case, charging for the administration is probably going to dismiss
a few clients, for example, broke understudies (who the
administration is for) and perhaps even some little to medium
organizations that utilization the administration since it is
free/minimal effort and might reconsider that in the event that it
adds to their contracting costs. Most, if not all, of the clients
are probably going to be profoundly value touchy and this could
unfavorably influence the working and the primary strategic the
association. Be that as it may, you have to overhaul the stage to
carry it fully informed regarding the most recent ones in the
market, else it won't be serious and will probably not be favored
by its clients. You may favor that the new assistance be chargeable
so the administration can be made better than what it is currently,
and to offer the best support of your clients.
1. The partners right now the understudies searching for work
choices, and the organizations hoping to enlist new alumni. Both
these gatherings should be considered really taking shape of any
choices, what is beneficial for one may not really be useful for
the other.
2. The understudies will need a minimal effort, ideally free, stage
that they can use to discover work. As they are new alumni and
jobless, their burning through potential is probably going to be
nil and this will influence any cost that is applied to the
administrations on this stage. The organizations then again, may
have cash to spend, anyway are probably going to likewise favor an
ease alternative and turn rather towards going through the cash
required in employing experienced specialists. One purpose behind
procuring graduates is that they can be contracted at lower
compensations than experienced, and having a free stage make is an
alluring alternative. Including a greater expense may dissuade a
few organizations about enlisting graduates here. On the other
hand, a few organization's may incline toward a paid assistance as
then they can anticipate increasingly institutionalized help,
updated innovation, client care choices, and so forth, and these
could profit the alumni by making the administration stage itself
better to use for everybody included. As Director of Technology,
you realize that the best stage would require more cash, assets,
and so on to construct and keep the up a serious stage that stands
apart over others. To achieve this you will require the help of the
business/enlisting associations gathering with the goal that they
can bolster the extra expenses rather than jobless
understudies.
3. Choice criteria and options -
a)will one or the two gatherings of partners be eager to retain an
extra expense to find a new line of work/fill a post.
b)can the expense some way or another be achieved from the
gathering that is the least value touchy?
c) can the expense be repossessed from the understudy sometime in
the not too distant future once he/she gets an occupation through
the stage?
d)can the employing associations be charged assuming/just on the
off chance that they do fill a situation from the understudy pool
on this stage, as a method for guaranteeing no inert expenses are
gained, and they are charged distinctly in case of an effective
enlistment?
e) is there another gathering that should alleviate these expenses
- for example would universities be able to take the memberships
for their understudies for a while? State 3 months, and so on
directly after graduation so the understudy doesn't have any
underlying expenses, and he/she might discover a situation inside
the timeframe?
f)can the stage overhaul costs be secured somewhere else, for
example, - govt activities that try to assist youth with
discovering joblessness, IT firms that have corporate obligation
exercises and may take a gander at giving/bringing down cost of
required programming/equipment for a decent aim, associations with
firms that may need a customary stream of understudies for enlist
from this stage?
4. Chosen elective - The chief can contact the business/promoting
group to see whether the options recorded above can be figured, it
out. The executive ought to likewise take a gander at limiting
expenses for the overhaul and taking a gander at a lower cost
sticker price to be appended to the new help. Lower cost will
probably not drive away such a large number of clients, and that
would guarantee that the business can continue running and
extending yet at a more slow pace. On the off chance that the
understudy clients are charged an absolutely ostensible expense for
what was a free help till a month ago, state $1 per month for the
quarter/a half year, at that point $2 every month for the
subsequent term, etc then most clients will probably take a
membership with the expectation that they will get work in the near
future. Shopper conclusion is continually hoping to limit costs.
However, at a definitive result of progress, so an alternative to
concede the membership cost or restitution when an employment
proposition is made, may likewise be gotten well. Business could
likewise be charged an ostensible expense to guarantee that the
understudies don't bear the full weight of cost - organizations
with under 10,000 workers could pay $1 every month, and between
10,000-50,000 $2 per month, etc. The negligible expense ought to
hold most current clients and acquire all the more new clients, and
higher volumes will get higher income. There can likewise be
admonitions in the membership that once an understudy gets a new
line of work, he/she will take care of double the membership sum
for the following 1/2 years - $2/4 every month. In this manner
making a further income stream from upbeat clients who have
proceeded onward and are not as yet utilizing the stage.
5. The initial step to picking up acknowledgment for your thoughts
is to guarantee that you comprehend them well and can explain and
show them in verbal and composed structures. Verbal correspondence
will permit you to feature your thoughts yet a first-rate plan that
incorporates money related accomplishment also is what is required
for any benefit acquiring organization. Make an introduction, or
handouts and pass them around. Direct gatherings to get purchase
ins from all gatherings of individuals with the goal that more
comprehend what you need to do and will assist you with doing it.
Having fundamental beliefs that resound with individuals - trust,
trustworthiness, regard, mental fortitude and so forth remembered
for your language will go far to having them be acknowledged.