In: Operations Management
What kind of product is Netflix, and how might that influence ant changes to the marketing mix that you propose?
Netflix: It is a type of global video streaming service, media and film production company with a million subscribers. Netflix started with stream content and made it available on TV. It offers movies, TV series, children's programs. Members of Netflix can watch as much as they want, anytime, anywhere, on any internet-connected screen. The marketing plan will focus on online streaming services.
Netflix's target a mass market of consumer paid streaming subscription of TV shows and movies aiming to have the biggest market share with the largest number of subscribers it can get regardless of age, background, beliefs, preferences, etc.
Marketing Mix: It is an important concept of marketing management the main aim is to every business organization is to earn, and maximize its profits. they concentrate on 4 factors i.e. product, place, promotion and price known as the marketing mix.4P's serves for selection consumers with their reaction only for product presenation or observation.
How might it influence and change to the marketing mix that I propose :