PESTAL analysis , the word PESTAL stand for Political ,
Economic, Social, Legal, Environmental and Technological analysis
of any business firm or industry to get complete insight about the
impact and future growth.
Here , for the Arab Bank Australia , which is wholly subsidiary
of Arab Bank PLC, the first private bank in Arab world. The PESTAL
analysis for bank could be as :
Political:
- Australia has a stable and peace loving government system
- The country has good relationship with Arabian countries
- The political condition is very much suitable for growth in
banking company
- Supportive government policy will help the company in
growth
Economical :
- The country GDP is growing at steady rate from last many
years
- The banking population is growing as well.
- low fluctuation in exchange rate in currency of two
countries
- growth chances are very high
Social :
- Australian are peace loving co-operative people
- literacy rate is very high
- Population is cosmopolitan in nature
- have equal opportunity of growth
Technology:
- high technology acceptance zone on global map
- the countries technology environment is supportive enough for
banking growth
Legal:
- Supportive regulation for banking and financial companies
- well framed judiciary system
Environment:
- Banking business doesn't show much impact on environmental
issues
- Green banking , go green , use less paper , e-banking , digital
banking system will support the company growth .