PESTEL Analysis stands for Political, Economic, Social,
Technological, Environmental & Legal factors. Home Depot is a
store for the house owners where they can find all goods.
Political Factors:
- The Home Depot expose itself to different kinds of political
environment as they deal with different countries and they have
different taxation policies which can affect Home Depot.
- Level of corruption
- Employee benefits.
- Policies of the government may differ from country to
country.
Economic Factors:
- Economic factors such as employment, education, income will
affect Home Depot as these factors make ability to spend.
- Labor cost and productivity.
Social Factors:
- Attitude and shared belief of the public will help the
investors in the Home Depot about the type of customers they deal
with.
- Education is the major factor for the company of Home
depot.
Technological Factors:
- Technological factors show how people are technologically
advanced.
- Transportation is a great example as we can see Organizations
like ola and uber offer.
Environmental Factors:
- Before entering the market they should evaluate different
environmental factors in the market.
- Environmental factors like weather, pollution, changes in the
climate.
Legal Factors:
- Different markets have different legal policies. One should
have a proper idea on the legal policies of the market before
entering.
- Taxation differs from one market to another.