Question

how can the Starbucks improved quality of life? could you give me 4 reasons with the examples!plz

Answer 1

The starbucks improved the quality of life in following ways -

CONSUMER EDUCATION -The original founders of Starbucks were passionate about their coffee and their mission was not only to earn profits but also educate customers about the joy of world-class coffee, roasting & brewing coffee and maximizing the quality of the coffee. Baristas were motivated to develop deep knowledge of coffee. Their vital role was not to sell the beans but to help consumers make decisions on beans, grinding, coffee-making and the making of espressos. The baristas were more focussed on building long-term relationships.

VALUE PROPOSITIONS

Value propositions are the differentiating factors that help establish and preserve a brand’s name in the consumer’s mind. They are integral to building a sustainable competitive advantage.Authentic quality was one of the core value propositions of Starbucks from the very beginning. Till the mid-1980s, Starbucks was selling only coffee beans, which the consumer could buy and take home, grind and prepare their own coffee. To build a massive brand, to stay relevant and to build a sustainable competitive advantage, every brand has to evolve, add new value propositions and extend its market boundaries.

SPEED OF SERVICE

As customers gained more knowledge about coffee, the interest in high-quality coffee grew and potential customers multiplied. One particular segment of customers among the new growing breed of coffee lovers caught Howard’s attention -the office going customers. These customers worked in the nearby office buildings and were always in a hurry. They had little or no opportunity to experience good coffee in the workplace. Example - Suppose the officer want to drink coffee from office , then there is a availability of starbucks near him through which he / she can easily order and have delievered coffee in their office .

SCALING UP THE COMPETITIVE ADVANTAGE

Starbucks set a new precedent by winning the bid for Columbia’s highest quality ‘Narino Supremo’ Bean Crop. This crop grows only in special places and is famous for its colourful and complex flavour. It is widely used in premium blends. Starbucks became the exclusive owner of these quality beans worldwide, thus, gaining for itself a massive competitive edge