Question

A small-town restaurant owner understands that she needs to meet or exceed customers' expectations. Therefore, she must first:

Group of answer choices know where customers live. know how often consumers buy their products.

determine what those expectations are.

recognize that expectations are tangible.

empower customers to meet their own expectations.

2. If a product's sales are rising, profits are rising rapidly, and there are a small but increasing number of competitors, this product is most likely in the ________ stage of the product life cycle.

Toyota started making one type of Camry (car). When they started adding different colors, features and styles of Camry, this was best thought of as:

Group of answer choices

extending product mix breadth

line extension

brand extension

a new product category

A start-up company in Silicon Valley is developing new educational video games. The company has employees try it out on various systems to see if the games work. At this stage, they are involved in:

Group of answer choices

test marketing.

product launch.

beta testing.

alpha testing.

Answer 1

1. A small-town restaurant owner understands that she needs to meet or exceed customers' expectations. Therefore, she must first:

• determine what those expectations are (until the owner what are the the areas of custommer expectations she cannot move ahead in her planning)

2. If a product's sales are rising, profits are rising rapidly, and there are a small but increasing number of competitors, this product is most likely in the maturity stage(because the competitors tends to pull the share) of the product life cycle.

3. Toyota started making one type of Camry (car). When they started adding different color, features and styles of Camry, this was best thought of as:

• line extension - is a strategy where variety to same product happens

4. A start-up company in Silicon Valley is developing new educational video games. The company has employees try it out on various systems to see if the games work. At this stage, they are involved in:

• alpha testing - is generally done by the internal team before releasing the product

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