Question

1. How has usage of internet advertising changed over the years? In light of this trend, how is spending on internet advertising expected to change in the future? Support your answer with external research in EBSCO. Please do not use the general Internet for your research.

Answer 1

In the recent era advertising plays a vital role in the economy. Now days, people are aware about the products and research through advertising only. Earlier advertising was done through hoardings, pamphlets, newspapers and home to home location. But now scenario has changed all the details and all the research can be reviewed collectively through advertising techniques. Various websites, toll free numbers, feedback sheets, forums are conducted, which has changed over the years. Various upgradation are also inbuilt or advanced so that internet will run more faster than earlier. Now we can also see videos of the products, procedure of repairing the product and its advancement as well. Internet usage attracts the customers and influences them to use the products only once. It grows the online sales. It targets various customers within the boundary and even outside the boundaries to set a business and shop. Various jobs opportunities, ease of doing businesses are found by people on various websites posted on Google, precisely when they are searching for the things when we get offer.

In future internet advertising will be more advanced and popular than recent era. Spending time with least cost makes the advertising more popular. Various new websites are launched to set the goals and comfort the consumer in easier way. Various software developers are working to make the internet faster and advanced than earlier. So that everything will be done within limited time, less frequency. Various businesses are done online so that it reduces both manpower and effort. In future it will set a goal and perspective so that we can do anything by pressing only a button. Various applications are built so that one application can do all the work. There is no need to waste time on different application with different requirements. Only one application will be doing all the work.

In external research, EBSCO set best example in internet advertising. It facilitates more advanced and enhanced research experience on internet via a single access in the sector of advertising and also create impacts virtually on all e-resources which are readily available on portal, websites . EBSCO understand and promote e-resources, to enable users to get the most from what is available currently as compare to earlier. It always compares current scenario with future anticipated action. EBSCO featured many customizable, linking options which create awareness all over the countries. It is the best example which proves that in future internet advertising will overcome and makes the countries digital.