Question

How has Target's corporate strategy changed over time?

Answer 1

Here, company Target has aligned its capabilities and resources with strong alignment of their corporate strategy, performed confidently in the retail industry. First, they have emphasized on positioning tactics, they have not focused on the all people. The company Target basically targeted young families as their target audiences, here; they have narrowed their focus area as to concentrate more on such area.

The corporate strategy of the Target would focus on needs and requirements of their target audiences. They could tailor also and fulfill needs of customers in differentiated and customized way. They have brought improvements in retail landscape and store facilities that could provide improved services to the young people. They have also put more investment in technology and built the options for ordering online and perform pick up from the store front.

Target's corporate strategy created strong mark of innovations by creating several new product lines. It has launched several new and differentiated brands and initiatives that are created separate standout from other company like Wal-Mart and Amazon. Due to effective corporate strategy, they are able to bring positive margins and projected outperformance.