Question

In: Finance

Consider the many means of differentiating products and services. Which technology brand does the best at...

Consider the many means of differentiating products and services. Which technology brand does the best at impacting consumer buying decisions? Why?

PLEASE ORIGINAL ANSWER!!!!!!!

Solutions

Expert Solution

The technology brand that does the best at impacting consumer buying decisions is Apple Inc.

Apple has dominated the smartphones, laptops and tablets market with its high-end stylistic and trendy designs, the numerous applications it provides, superior software and innovative features. The firm has always been the frontrunner when it comes to innovation and has placed itself as a status symbol in the minds of customers who wait for the firm's next product release.

The generic competitive strategy of Apple is broad differentiation. Apple differentiates its products from competitors through this strategy. Below are the various differentiation factors of Apple –

  1. Quality and Design of the gadgets and hardware
  2. Unique operating system and other support softwares which only work with Apple products
  3. Innovative applications that the Apple mobile products provide
  4. High perceived value of the products which help the firm to charge high costs on products
  5. Unique set of digital products and the corresponding accessories which work with Apple products only
  6. The products are perceived by high range customers as status symbol and medium range customers as dream products
  7. Unmatched performance and user experience that the firm offers through its products

Related Solutions

Consider the many means of differentiating products and services. Which ones have the most impact on...
Consider the many means of differentiating products and services. Which ones have the most impact on your buying decisions? Why? Bring an example of a brand that excels on this front.
Which best illustrates technology?
Which best illustrates technology?Group of answer choicesa consumer buying the latest iPhonea business using computers to make goodsa business finding a way to make goods more efficiently
Google LLC is an American multinational technology company that specializes in Internet-related services and products, which...
Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the Big Four technology companies alongside Amazon, Apple, and Facebook. In 2012, Google LLC. Acquire the Mototola Inc. which was an American multinational telecommunications company designed and sold wireless network equipment such as cellular transmission base stations and signal amplifiers. After having lost $4.3 billion from 2007...
summarize what TQL leadership means and how does it best benefit citizens.
summarize what TQL leadership means and how does it best benefit citizens.
Why or why not is Cuba a good locatipn for many products/services at this time?
Why or why not is Cuba a good locatipn for many products/services at this time?
Name a well-known provider of information technology products and/or services with a strong global presence. They...
Name a well-known provider of information technology products and/or services with a strong global presence. They may provide software, hardware, communication infrastructure, cloud-based infrastructure, technology services, or any combination of these sub-areas. (Note: Your selected supplier needs to still be in business as a stand-alone entity.)
How does price affect the value of the organization’s products or services?
How does price affect the value of the organization’s products or services?
When production of goods and services rises what does it means in terms of economic growth?...
When production of goods and services rises what does it means in terms of economic growth? please explain thoroughly
What role does materials technology play in the production of the organization’s goods and services?
What role does materials technology play in the production of the organization’s goods and services?
Consumers / Customers shall be satisfied products/Services depending on many factor, So many organizations try to...
Consumers / Customers shall be satisfied products/Services depending on many factor, So many organizations try to find many ways to create value added to their customers. What are key functions of marketing channels to make them satisfaction, Please describe in details of each channel
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT