Consider the many means of differentiating products and services. Which technology brand does the best at...

Consider the many means of differentiating products and services. Which technology brand does the best at impacting consumer buying decisions? Why?

PLEASE ORIGINAL ANSWER!!!!!!!

Expert Solution

The technology brand that does the best at impacting consumer buying decisions is Apple Inc.

Apple has dominated the smartphones, laptops and tablets market with its high-end stylistic and trendy designs, the numerous applications it provides, superior software and innovative features. The firm has always been the frontrunner when it comes to innovation and has placed itself as a status symbol in the minds of customers who wait for the firm's next product release.

The generic competitive strategy of Apple is broad differentiation. Apple differentiates its products from competitors through this strategy. Below are the various differentiation factors of Apple –

Quality and Design of the gadgets and hardware
Unique operating system and other support softwares which only work with Apple products
Innovative applications that the Apple mobile products provide
High perceived value of the products which help the firm to charge high costs on products
Unique set of digital products and the corresponding accessories which work with Apple products only
The products are perceived by high range customers as status symbol and medium range customers as dream products
Unmatched performance and user experience that the firm offers through its products

jeff jeffy answered 6 months ago

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