In: Finance
Consider the many means of differentiating products and services. Which technology brand does the best at impacting consumer buying decisions? Why?
PLEASE ORIGINAL ANSWER!!!!!!!
The technology brand that does the best at impacting consumer buying decisions is Apple Inc.
Apple has dominated the smartphones, laptops and tablets market with its high-end stylistic and trendy designs, the numerous applications it provides, superior software and innovative features. The firm has always been the frontrunner when it comes to innovation and has placed itself as a status symbol in the minds of customers who wait for the firm's next product release.
The generic competitive strategy of Apple is broad differentiation. Apple differentiates its products from competitors through this strategy. Below are the various differentiation factors of Apple –